Estimated Time to Read: 1 minute, 34 seconds [what’s this?]

USPS Gambles On Its Own Junk Mail

First, the United States Postal Service (USPS) was considering closing branch locations with limited foot traffic. Next, the Postmaster General thought jacking the prices of stamps to current gas prices would be wise. Then, USPS thought closing on Saturdays would work. 


Estimated Time to Read: 1 minute, 20 seconds [what’s this?]

An Answer to Those Hated Word Lists

Synergy. Moving the Needle. Low Hanging Fruit. Mindshare.

Whatever the corporate buzzword, cliche, aphorism or jargon you use...for the love of Pete, please stop! How did these mind-numbing jingles become so popular among people named Bob, Dave and well, Pete?!


Estimated Time to Read: 1 minute, 24 seconds [what’s this?]

OLYMPIC TALK: Where's your patriotism, D/FW?

Well, that was fun. London had one of the most hideous eyesore logos in the history of Olympic ever, but apparently people didn't mind too much.


Estimated Time to Read: 2 minutes, 15 seconds [what’s this?]

Advertising is Dead. Just Ask Wall Street.

Most of us have seen an episode of "Law & Order" or "CSI." Bad things happen in this world, kids. That said [cue harp music]...imagine with me:


Estimated Time to Read: 1 minute, 19 seconds [what’s this?]

Hey Kids, Let's Practice Safe Tweeting

At what point do you acknowledge you have checked out from the world around you?


Estimated Time to Read: 2 minutes, 55 seconds [what’s this?]

5 Tips to Help PR Pros Beat the Summer Lull

(EDITOR'S NOTE: Typically, anything offered by our dazzling interns fall under the introductory headline "HCK2 INTERNally," but this title makes it look official, thought leader-esque, official and...did we mention "official"? Take it away, Ashley.) 


Estimated Time to Read: 1 minute, 30 seconds [what’s this?]

Is "No Comment" Ever Acceptable? Ask Chic-Fil-A

Perhaps that headline should have been written "Iz 'No Koment' Evr Exceptable"?


Estimated Time to Read: 0 minutes, 33 seconds [what’s this?]

Apparently, God doesn't like your Texas Rangers every day

This past weekend was great for baseball.


Estimated Time to Read: 1 minute, 23 seconds [what’s this?]

The Day the Earth Stood Still. Almost.

"What a difference a day makes," the aphorism goes. When it comes to technology, I'm certain a second could make that kind of a difference as well. 

Last Saturday, it did. 


Estimated Time to Read: 1 minute, 18 seconds [what’s this?]

Norma's Cafe: Proof things don't always have to change

Ever been one of those persnickety kids who complained to your parents, "Broccoli again?! You always cook the same thing." Never mind you have food on the table, you little brat, but there you are, upset at the mere thought of more food. 

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