Blog

Will "Made in the USA" make you "Think Different" about Apple?

By: Shawn Paul Wood
- December 07, 2012

I don't think I'm breaking news here, but that Apple company? They're a big deal. Many, in fact, think they are so big...for their britches. It's iEverything now, and no company could be happier about that than Android.

Estimated reading time: 1 minute, 46 seconds

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Welcome KTX-D-Magazine TV to North Texas

By: Shawn Paul Wood
- December 05, 2012

Like a nice Sauvignon Blanc with tart dressings, a delightful Pinot Grigio with light fish dishes, a bold Cabernet Sauvignon with a juicy steak...or what dirty old men watched on that Victoria's Secret Xmas special last night, everyone has been on quest to find great pairs.

Estimated reading time: 1 minute, 14 seconds

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Who are Hispanic Millennials?

By: Elizabeth Zamora
- November 28, 2012

[EDITOR'S NOTE: This comes from another new member of our family, Elizabeth Zamora. It's a good read, and not just because I'm biased. It's important to the industry, so enjoy. Now!]

 

Estimated reading time: 1 minute, 29 seconds

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Are you a homophonic?

By: Shawn Paul Wood
- November 20, 2012

Last week, the HCK2 PR team had one of our fabled "Lunch N' Learns," where we discussed some of the new AP standards, as well as some of the old ones that depress even the most sanguine of PR professionals.

Estimated reading time: 0 minutes, 55 seconds

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A Texas-Sized Celebration for the Girl Scouts of Northeast Texas’ 100th Anniversary

By: Christy Morris
- November 15, 2012

We are all aware of how big a year 2012 was for the State Fair of Texas (yes, R.I.P. Big Tex), but one of our HCK2 clients made a statement of their own on the fairgrounds as well. A Texas-sized exhibition, The Girl Scouts 100th Anniversary Experience, brought together Girl Scouts of Northeast Texas(GSNETX), alumnae, fairgoers and Girl Scouts across the United States to celebrate Girl Scouts 100th anniversary year at the 2012 State Fair of Texas from Sept. 28 through Oct. 21 in Dallas.

Estimated reading time: 1 minute, 20 seconds

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Why Nordstrom Continues to be Among the Best

By: Shawn Paul Wood
- November 14, 2012

Anyone been to Walmart? Target? Home Depot? Shoot, the friggin' dentist office? It's the Yuletide season already! Halloween was a blur and who cares about this turkey that comes down the chimney or whatever we are supposed to be thankful.

Estimated reading time: 1 minute, 18 seconds

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HCK2 INTERNally: Did PR win Election 2012?

- November 07, 2012

(EDITOR'S NOTE: Our newest addition to the team, Ms. Brianna Jackson, was inspired by the festivities last night so she opined about her experience. Considering this was her first election, I would say, "Job well done.")

Estimated reading time: 2 minutes, 8 seconds

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America to Hyundai, Kia, "Your car gets how many MPG again?!"

By: Shawn Paul Wood
- November 05, 2012

I, much like many in America, was watching the news over the weekend to touch base with our friends in the Tri-State area and see how they are dealing with the aftermath of Sandy. Of course, one of the top second-tier stories is the high demand for gas. Tragic to see those lines, which are stark reminders of how President Reagan had to ration gas for the whole country in his day. (Look it up.

Estimated reading time: 1 minute, 55 seconds

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How to turn all that tricked-up candy into a treat for our soldiers

By: Shawn Paul Wood
- October 31, 2012

I've been at this PR thing for a while, and the art to keeping a client relevant at times is chiming in with holidays. However, Halloween is a little different. Unless it's death, horror or anything else sardonic (like tax collecting or gas prices), it's tough to find an angle. 

Estimated reading time: 2 minutes, 0 seconds

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Who Knew Buying a Cute Purse Could Save a Life?

By: Christy Morris
- October 29, 2012

Located at the beautiful Samuel Lynne Galleries in Dallas’ Design District, one of our clients, Consumer Credit Counseling Services of Greater Dallas(CCCS), recently hosted its 3rd Annual Purses with a Purpose, a live and silent auction with a night of jewelry, fashion and an elegant wine pull.

Estimated reading time: 1 minute, 18 seconds

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