Social media can be a great tool for companies to engage with consumers and further develop brand loyalty. However, it can also be incredibly dangerous if used recklessly. Check out these four mistakes every social media manager and brand should avoid:
So, a gaggle of us HCK2-ers were hanging at our local eatery - talking, eating, sipping and people watching. And after watching some of those snazzy hipsters in their Yuletide garb, it got us thinking...
It does not take long to realize that pitching your client’s story to reporters is just like trying to get the attention of that cute guy or girl. You gather your information, draft the pitch, click send and wait to see if you hear back from that reporter. But are they interested?
(EDITOR'S NOTE: This musing is from our own Brianna Jackson, who brings up a good point. That, and makes us believe she just went to see 'The Lord of the Rings' trilogy marathon this last weekend. Enjoy.)
I don't think I'm breaking news here, but that Apple company? They're a big deal. Many, in fact, think they are so big...for their britches. It's iEverything now, and no company could be happier about that than Android.
Like a nice Sauvignon Blanc with tart dressings, a delightful Pinot Grigio with light fish dishes, a bold Cabernet Sauvignon with a juicy steak...or what dirty old men watched on that Victoria's Secret Xmas special last night, everyone has been on quest to find great pairs.
Last week, the HCK2 PR team had one of our fabled "Lunch N' Learns," where we discussed some of the new AP standards, as well as some of the old ones that depress even the most sanguine of PR professionals.