Blog

In Dallas, PR is in the Stars

By: Shawn Paul Wood
- January 20, 2013

The answer for any beleagured sports franchise to silence critics is winning, or at least appear to be headed in that direction.

Estimated reading time: 1 minute, 33 seconds

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The Top 5 Social Media Trends for 2013

By: Shawn Paul Wood
- January 10, 2013

With the meteoric rise of clients, friends and colleagues alike asking us about trends in social media, it got me thinking, "How about a list? That's what the blogosphere needs, right?"

Estimated reading time: 3 minutes, 32 seconds

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The City of Dallas and Lee Harvey Oswald 'Raze' The Roof

By: Shawn Paul Wood
- January 07, 2013

Dallas is known for many things, both locally and nationally.

Estimated reading time: 1 minute, 47 seconds

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What would you rather do for relaxation - PR or Drive a Taxi?

By: Shawn Paul Wood
- January 03, 2013

Well, if you are young, looking for a job and said an affirmative "PR," you would be a dolt.

Estimated reading time: 1 minute, 16 seconds

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Santa Claus' Apprenticeship was in a Creative Shop

By: Shawn Paul Wood
- December 20, 2012

So, a gaggle of us HCK2-ers were hanging at our local eatery - talking, eating, sipping and people watching. And after watching some of those snazzy hipsters in their Yuletide garb, it got us thinking...

Estimated reading time: 1 minute, 50 seconds

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How to Land That Perfect Pitch

By: Elizabeth Zamora
- December 19, 2012

It does not take long to realize that pitching your client’s story to reporters is just like trying to get the attention of that cute guy or girl. You gather your information, draft the pitch, click send and wait to see if you hear back from that reporter. But are they interested?

Estimated reading time: 1 minute, 36 seconds

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HCK2 INTERNally: What’s your fatal PR flaw?

- December 12, 2012

(EDITOR'S NOTE: This musing is from our own Brianna Jackson, who brings up a good point. That, and makes us believe she just went to see 'The Lord of the Rings' trilogy marathon this last weekend. Enjoy.)

Estimated reading time: 2 minutes, 0 seconds

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Will "Made in the USA" make you "Think Different" about Apple?

By: Shawn Paul Wood
- December 07, 2012

I don't think I'm breaking news here, but that Apple company? They're a big deal. Many, in fact, think they are so big...for their britches. It's iEverything now, and no company could be happier about that than Android.

Estimated reading time: 1 minute, 46 seconds

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Welcome KTX-D-Magazine TV to North Texas

By: Shawn Paul Wood
- December 05, 2012

Like a nice Sauvignon Blanc with tart dressings, a delightful Pinot Grigio with light fish dishes, a bold Cabernet Sauvignon with a juicy steak...or what dirty old men watched on that Victoria's Secret Xmas special last night, everyone has been on quest to find great pairs.

Estimated reading time: 1 minute, 14 seconds

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Who are Hispanic Millennials?

By: Elizabeth Zamora
- November 28, 2012

[EDITOR'S NOTE: This comes from another new member of our family, Elizabeth Zamora. It's a good read, and not just because I'm biased. It's important to the industry, so enjoy. Now!]

 

Estimated reading time: 1 minute, 29 seconds

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