Inspiration, insights and musings from the team.

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08.29

Never forget Katrina or 9/11... remember?

This Sunday marked the 5th anniversary of Hurricane Katrina's ravaging path of destruction along the Gulf Coast, and for New Orleans, the day the levees broke.

08.25

Saving Journalism. Is there an app for that?

Wired magazine recently posted a fascinating article entitled "The Web is Dead. Long Live the Internet."

In the article, the author poised (through my paraphrasing) an interesting idea: Will apps save journalism?

Think about it.

08.18

God may forgive your past... Google doesn't

It's no secret Google is on a surreptitious mission to rule the universe.

First, it's a search engine, then e-mail, now they analyze, but first they have maps of the world or your very address in color. Shoot, their brand is a friggin' VERB!

08.16

Does anyone know how to get to Manhattan?

That's just one of the crazy and hilarious sayings that came out of a recent trip that myself, Benji, Heather and Melissa took with our brand new

08.13

First, Joe the Plumber. Now, Steven the Sassy Flight Attendant?

Is this world that hungry for heroes?

Will we look to anyone to dawn a cape, put on a mask and fight some sort of sardonic force that comes against [insert whatever it is you think deserves debating... politics, religion, babay kids, so-so shoes with a business suit, whatever]?!

08.10

What's up with this traffic?

Have you been driving down US-75, I-30 or even the Turnpike and asked yourself that very question.

I mean it is the off-season for road rage and sucky traffic, but there it is... the scene from 'Office Space' changing lanes to burn out the clutch in an effort to get ahead one whole foot.

08.08

Leave it to the military to invent "Reverse Embedding"

Just typing that looks like espionage, subterfuge or some deleted scene from "The Bourne Identity," does it not?

08.05

Texas Rangers: Should have been Must See TV

For those of you who are baseball fans or residents of the Lone Star State, the drama of the evening news for the past umpteen months has been "Who will buy the Texas Rangers"?

08.02

Hey PR person! You up for this challenge?

If you are unemployed, underemployed or just interested in playing the field to see what's out there, you have officially met the end of the line with what has to be the "Job from PR Hell."

Let's see... how would I define such a sardonic job posting? I got it, and can do it in two letters: "B. P."

07.29

Tips for Choosing an Agency

Whether for a small one-off project or a long-term Agency of Record partnership, choosing the right agency can be a daunting task for companies. We know, we've been in your shoes before. Most of us at HCK2 have served time on the client side in terms of hiring, managing and working with agencies of all types.

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