Blog
02.02
Clean up on aisle 13
When something is broke, you should really consider fixing it. That’s what Toyota is trying to do.
01.19
Designing for Yourself: Know When to Quit
I used to have two roommates, Laura and Denise. When Laura was thirsty, she asked Denise to make her an ice water. Not out of laziness. Rather, she claimed when Denise made ice water, it tasted better.
01.14
The American Red Cross on Haiti – now that’s good PR
After the disaster in Haiti that has left hundreds of thousands of people homeless and thousands dead, the American Red Cross jumped in to do what they do best… disaster relief.
12.31
PR Gone Wild
I recently read this blog about Reverb Communications, a sales, marketing and Public Relations agency, who is under allegations that its interns have been astroturfing the iTunes Application Store
12.15
DBJ: “We’re number three! We’re number three!”
Every year, the Dallas Business Journal puts out its coveted “Annual Book of Lists,” which determines the largest companies in its space based on local fee income of the preceding year.
12.10
Why long-lead times aren't such a good idea
Quick word association quiz: Tiger!
Now that your imagination has gone to his head-shaped five iron and that shall we say, unseemly, flapjack waitress, here's the story according to CNBC (and about one million other publications and blogs out there).
12.01
The fight goes on… and on… and on.
I’m sure you have the seen the blistering warfare between wireless provider giants AT&T and Verizon Wireless… that is, unless you have been living under a rock.
11.23
Coming to a theater near you: PR
Evidently, no one is shielded from this economy. It seems the bigwigs in Tinseltown are rubbing pennies together deciding how to market their latest batch of hits and misses.
11.20
What will Oprah 'OWN' next?
Ms.Obama has announced her goodbye - the cancellation of her talk show on the ABC Network and has decided to move to her own cable network in 2011, appropriately called OWN
11.17
Back to the drawing board: Building media relationships
I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.
I’ve blogged about this once before, but it’s time to get back to the basics once again and discuss how to build successful relationships with key media.
