What you need to know about Ello

- October 21, 2014

What is Ello? Ello is a new social media site that was launched this summer but is now gaining momentum and popularity—it’s been reported that about 38,000 users are joining every hour. Created by a group of artists and designers, its founders have dubbed it the “anti-Facebook”, with a focus on increased privacy and no advertising by businesses.

Estimated reading time: 2 minutes, 4 seconds

Read More »

Institutional Arrogance Can Be Costly

By: Thomas Moore
- September 30, 2014

The most powerful sports league in the United States is in the midst of a PR firestorm related to various players’ domestic and family violence issues. During the past few weeks professional football has gone from a reputation and image issue, to an outright scandal that has been exacerbated by a poor communications strategy. While the incidents themselves are despicable, the corresponding reaction from the league demonstrates that even an extremely media savvy organization can sometimes be too arrogant and blinded by “ego.”

Estimated reading time: 2 minutes, 38 seconds

Read More »

A Day of Service to Honor Those Who Have Served

By: Katie Post
- September 19, 2014

Each year, in honor of the lives we lost during the September 11 terrorist attacks, HCK2 Partners volunteers with the Entrepreneurs for North Texas (EFNT) to participate in the organization's annual Freedom Day. For the past 12 years EFNT has brought the North Texas community together in an amazing day of service.

Estimated reading time: 1 minute, 1 second

Read More »

Keys to success on the field

- September 10, 2014

As we kick off the 2014 football season, I can't help but think about the similarities between this fall tradition and our work here at HCK2. Much like football players, PR professionals are tasked with being strategic, communicating effectively and identifying the right "fans."

Estimated reading time: 2 minutes, 4 seconds

Read More »

Millennials: Shattering the Perception

By: Casey Cummins
- September 02, 2014

There’s a perception about Millennials. We’re lazy, ungrateful and entitled. For those of us who know this is untrue, you know we continue shattering this perception everywhere we go. Why do we do this?

Estimated reading time: 2 minutes, 28 seconds

Read More »

Keeping up with changing media

By: Emi FitzGerald
- August 22, 2014

In this digital age, it seems like a new media channel or platform pops up every year. What started as print ads, radio spots and television commercials has evolved into blogs online (like this!) and Facebook, as well as new channels like Vine, Instagram and Snapchat.

Estimated reading time: 1 minute, 36 seconds

Read More »

Three Things PR Professionals Should Remember When Onboarding a New Client

By: Kalyn Ballard
- August 07, 2014

We have all felt the excitement that comes when working with a new client. Perhaps the client works in a niche industry that requires specialization, and there's an opportunity to gain knowledge in a new industry vertical. Maybe the client has forthcoming news that you know will catch the media's attention.

Estimated reading time: 2 minutes, 47 seconds

Read More »

Mid-Year Marketing Planning Tips – Review, Refresh & Re-energize

- July 28, 2014

There’s no time like the present to make necessary adjustments for a successful 2014. Each year organizations dedicate considerable time and resources in the fourth quarter to develop a marketing plan for the coming year. Usually, this exercise coincides with the budgeting process.

Estimated reading time: 1 minute, 43 seconds

Read More »

Four Reasons You Need a Professionally Developed Website

- July 25, 2014

You know your business needs a website. There are a plethora of benefits that come with having one: global reach, 24/7 access, customer interaction and more. What you don’t know is just how much work is required to create a useable, well-designed website. Paying your nephew (or your sister’s dog’s groomer’s boyfriend) to build a wonderful portal of information seems like a cost-effective way of going about things, but outlined below are four reasons you should rethink that strategy and hire a qualified agency partner instead.

Estimated reading time: 2 minutes, 54 seconds

Read More »

An Ode to the Logo

By: Rachel McCormick
- July 17, 2014

Never underestimate the power of a good logo. As a company’s brand stamp, a logo should communicate more than just your business’ name. It should encapsulate who you are, what you do and provide a symbol that consumers can easily connect with. Think of the great logos of our time – Coca Cola, Nike, General Electric, Target, Apple Inc., to name a few – what makes them all noteworthy?

Estimated reading time: 3 minutes, 36 seconds

Read More »