Blog

How Lumina Learning Changed the Way I Work

- June 16, 2015

Earlier this year, HCK2 team members participated in a personality exercise that dissected our individual characteristics and tendencies in various situations. Skeptics beware! This personality test changed how I think about myself and my coworkers.

Estimated reading time: 1 minute, 12 seconds

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We’re Celebrating Our 1 Year Anniversary at Vitruvian Park

- June 01, 2015

One year ago, our agency was busting at the seams. With the continuous growth in our business, we were hiring several new team members and running out of workspace for employees and conference rooms for client and internal meetings. After 15 years in the same building, it was clear we had outgrown our office. So we did what any smart company would do in this circumstance--we went shopping.

Estimated reading time: 1 minute, 10 seconds

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Four Mistakes Every Social Media Manager Should Avoid

By: Rachel David
- May 21, 2015

Social media can be a great tool for companies to engage with consumers and further develop brand loyalty. However, it can also be incredibly dangerous if used recklessly. Check out these four mistakes every social media manager and brand should avoid:

Estimated reading time: 3 minutes, 10 seconds

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What My Dog (and Cesar Millan) Taught Me about Life

By: Sara Brace
- May 07, 2015

My dog, Lady, is friendly and energetic. Much to my dismay, she is also stubborn and oftentimes disobedient.

Estimated reading time: 2 minutes, 24 seconds

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Google’s Mobilegeddon Apocalypse 2015: The Reckoning

- April 29, 2015

I wanted to take some time to talk about search results and SEO. Maybe a footnote about sensational headlines, but mostly about online content strategy as it applies to digital sales and marketing.

Estimated reading time: 3 minutes, 18 seconds

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Crisis Communications in Real Time – Can Blue Bell Avoid a Complete Meltdown?

- April 27, 2015

Clearly, not all crisis situations are created equal. Let’s take a look at the Blue Bell listeria contamination as an example that is somewhat unique in terms of the way the public and media have treated the matter, thus far.

Estimated reading time: 2 minutes, 50 seconds

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Stop and Smell the Roses

- April 22, 2015

Dallas in the spring is POLLEN CENTRAL and it is easy to get a foggy head. Don’t let this keep you from stopping to smell the roses and doing a little spring cleaning. I had a moment of clarity last week as my 4-year-old daughter was serenading me with her accordion as I took a shower in her bathroom (our master bath shower is being renovated). I thought – Is this really happening?

Estimated reading time: 1 minute, 7 seconds

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Don’t Forget About Mobile – Websites That Aren’t Easy to Peruse on the Move Fall Short

By: Thomas Moore
- April 15, 2015

Since most folks are now using their mobile device to access the Internet, companies need to place considerable prominence on how their website looks and functions for on-the-go users. You would think that this is a no-brainer, but how many times have you accessed a website via a mobile device and noticed the formatting looks like a jigsaw puzzle? When it happens, the site is quickly abandoned, and there’s a strong chance it might not be visited again—not even from a desktop.

Estimated reading time: 1 minute, 33 seconds

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How Rivalries Breed Business Success

- March 03, 2015

To me, March means one thing – MADNESS. For those of you who opt out of the friendly office pool and are too busy to be bothered by a shot at $1 billion, March Madness is the remarkably appropriate and enduring nickname for the annual men’s NCAA college basketball tournament.

Estimated reading time: 2 minutes, 51 seconds

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6 Social Media Secrets

- February 25, 2015

Social media platforms have so many features that are constantly changing, it can be difficult to keep track of everything each platform can do. Below you’ll find 6 useful tips about LinkedIn, Twitter and Facebook that many users either don’t know or may have forgotten.

Estimated reading time: 2 minutes, 10 seconds

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