Blog

Keys to success on the field

By: Erin Johnson - September 10, 2014

As we kick off the 2014 football season, I can't help but think about the similarities between this fall tradition and our work here at HCK2. Much like football players, PR professionals are tasked with being strategic, communicating effectively and identifying the right "fans."
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Millennials: Shattering the Perception

By: Casey Cummins - September 02, 2014

There's a perception about Millennials. We're lazy, ungrateful and entitled. For those of us who know this is untrue, you know we continue shattering this perception everywhere we go. Why do we do this?
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Keeping up with changing media

By: Emi FitzGerald - August 22, 2014

In this digital age, it seems like a new media channel or platform pops up every year. What started as print ads, radio spots and television commercials has evolved into blogs online (like this!) and Facebook, as well as new channels like Vine, Instagram and Snapchat.
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Three Things PR Professionals Should Remember When Onboarding a New Client

By: Kalyn Ballard - August 07, 2014

We have all felt the excitement that comes when working with a new client. Perhaps the client works in a niche industry that requires specialization, and there's an opportunity to gain knowledge in a new industry vertical. Maybe the client has forthcoming news that you know will catch the media's attention.
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Mid-Year Marketing Planning Tips – Review, Refresh & Re-energize

By: Kenneth Kracmer - July 28, 2014

There’s no time like the present to make necessary adjustments for a successful 2014. Each year organizations dedicate considerable time and resources in the fourth quarter to develop a marketing plan for the coming year. Usually, this exercise coincides with the budgeting process.
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Four Reasons You Need a Professionally Developed Website

By: Joshua Walker - July 25, 2014

You know your business needs a website. There are a plethora of benefits that come with having one: global reach, 24/7 access, customer interaction and more. What you don’t know is just how much work is required to create a useable, well-designed website. Paying your nephew (or your sister’s dog’s groomer’s boyfriend) to build a wonderful portal of information seems like a cost-effective way of going about things, but outlined below are four reasons you should rethink that strategy and hire a qualified agency partner instead.
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An Ode to the Logo

By: Rachel McCormick - July 17, 2014

Never underestimate the power of a good logo. As a company’s brand stamp, a logo should communicate more than just your business’ name. It should encapsulate who you are, what you do and provide a symbol that consumers can easily connect with. Think of the great logos of our time – Coca Cola, Nike, General Electric, Target, Apple Inc., to name a few – what makes them all noteworthy?
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We’re Right Up Your Alley

By: Katie Post - July 15, 2014

Last week, to commemorate the transition to our new home at Vitruvian Park, the HCK2 team went on an after-hours bowling celebration, hosted by The Amend Group, a commercial real estate firm who helped us find our new home – that’s just how we roll. While producing quality work and maintaining excellent client relations is of the upmost importance for people in our industry, it is key to uphold superior inter-office relations. Our bowling night did just that.
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Analyst Relations: Executing a Successful Analyst Briefing (Part 2)

By: Christy Morris - July 10, 2014

This is the second blog of a three part series highlighting industry analyst relations and what businesses should know when considering this tactic as part of its integrated marketing communications efforts.

In Part I of this blog series, I highlighted my introduction to analyst relations and how to determine if it is an appropriate tactic for your company. So naturally, if you’ve determine it is, the next step is to execute an effective analyst briefing and ensure you leave a lasting impression..
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The Understated Elegance of Copywriters

By: Sara Brace - June 10, 2014

Copywriters are more than just people who can string a few words together, they are the artists of their language, crafting physical meaning from thoughts and ideas.

Great writing demands to be felt.

Really amazing writers evoke raw emotion. Whether their words make you laugh, punch you in the stomach or tug on your heartstrings, it makes no difference; you are effectively feeling something both in and outside yourself.
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Finding a PR Job Without a PR Major

By: Jennifer Keith - May 27, 2014

Regardless of the job you’re looking for, the search is a job in itself. But if you aren’t majoring in public relations in college – like me, the French and Communications double major – finding your first PR job or internship requires focus, endurance and perhaps most importantly, starting NOW. Naturally, there are plenty of best practices to help college students...
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Amazon and Twitter’s Partnership Brings You Convenience

By: Ingrid Kibler - May 06, 2014

When you see a tweet with a product link on Amazon, you can reply and include the hashtag #AmazonCart. That product will automatically be added to your Amazon shopping cart for you to check out when you’re ready. Keep in mind this means that what you place in your shopping cart via Twitter is viewable by the public....
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It all starts with a handshake

By: David Richardson - April 25, 2014

What does your handshake tell about you? Are you a bone-crusher? Are you a wet fish? Are you a politician? What does their handshake say about them? Are they looking to dominate the conversation? Are they inauthentic and looking to get the conversation over quickly?
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Branding: Design 101

By: Kenneth Kracmer - March 31, 2014

In some ways, the field of marketing is not all that different from the fashion industry. Both industries thrive on the age-old expression "what's old is new again." Coca Cola and Miller have both made "vintage" labeling chic again.

However, when it comes to branding strategies – ranging from the top consumer brands to the more targeted business-to-business companies – the "in" look is usually a mix of classic pieces and some edgier tactics.
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Advanced Data Spectrum

By: Emi Fitzgerald - March 31, 2014

Technological solutions can have many moving parts that are sometimes hard to explain. Advanced Data Spectrum (ADS) faced this predicament. They needed a better way to communicate their data management services in a way that conveyed their trustworthiness as a business. As the solution, HCK2 strategized messaging points to be used as the foundation for the content for their new website.
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Dallas National Golf Club

By: Amanda Driggers - March 31, 2014

Last year, Dallas National Golf Club, an exclusive and highly ranked club, challenged HCK2 to develop distinctive new membership collateral materials. Our team teed off the project with a custom photo shoot, capturing the striking scenery of the course and incorporated texturized paper that resembled high-end leather for the marketing materials.
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Media Pitching: Not Your Average Joe

By: Lauren Griffin - February 28, 2014

Last week I moderated an internal discussion about "Media Relations Best Practices." While we all might have our own preferences on how we conduct media outreach, we can all agree developing a media pitch and identifying the appropriate media outlets takes a little more time than simply writing an email and sending it to the first reporter you find.
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How TV's Social Media Strategies Can Help You

By: Ingrid Kibler - February 21, 2014

A recent article by PRNewser explains social strategies used by TV shows and how they apply to all brands. In short, they state it's important to listen to fans to set the stage, tailor your content to different groups, use multiple social media platforms to convey your message, and to not forget that active and timely engagement is key.
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Analyst Relations: Could it be Beneficial for Your Business?

By: Christie Morris - February 04, 2014

During this past year at HCK2, I've had the opportunity to explore analyst relations. Now, if you had asked me when I started what I thought analyst relations was, I would have compared it to an inflatable obstacle course you see at kids' birthday parties (you know, the ones with the tunnels, nets and slides) where I have no clue how to best approach the thing.
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Can a PR Stunt Change the World?

By: Kenneth Kracmer - January 27, 2014

Conservative lightening rod talk show host Glenn Beck stated in an interview yesterday that he "regrets helping tear the country apart." Perhaps more interesting than the interview itself was a subsequent article written for professional communicators that questioned motives for Mr. Beck's new approach. I don't follow Mr.
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