Blog


Explore the posts below for our thoughts and insights on marketing trends, industry analytics — or maybe just something cool we saw!

Tales from a Selfie Experiment


Several months ago, an acquaintance gave me some social media advice. He has more than 500K Instagram followers and about 1.2 million YouTube subscribers, so he knows a thing or two about social…

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Just a Bit of Hocus Pocus!


“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin As we approach All Hallows’ Eve, let’s take a page from Seth Godin’s book and discuss…

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How Lumina Learning Changed the Way I Work


Earlier this year, HCK2 team members participated in a personality exercise that dissected our individual characteristics and tendencies in various situations. Skeptics beware! This personality test changed how I think about myself…

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We’re Celebrating Our 1 Year Anniversary at Vitruvian Park

Four Mistakes Every Social Media Manager Should Avoid

Google’s Mobilegeddon Apocalypse 2015: The Reckoning

Crisis Communications in Real Time – Can Blue Bell Avoid a Complete Meltdown?

Don’t Forget About Mobile – Websites That Aren’t Easy to Peruse on the Move Fall Short

How Rivalries Breed Business Success

6 Social Media Secrets

How TV’s Social Media Strategies Can Help You

Branding: Design 101

The Understated Elegance of Copywriters

An Ode to the Logo

Four Reasons You Need a Professionally Developed Website