Blog

Branding Bees: Social Pollination and Content Harvesting

- March 01, 2017

If we compare brands to plants and flowers, then marketing and communications can be likened to honeybees. In order to frame this analogy a bit more, we must first understand how bees work before explaining how it relates to marketing.

Estimated reading time: 1 minute, 34 seconds

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The Mary Kay Women’s Entrepreneurship Summit 2017

- February 14, 2017

There are few opportunities I cherish more than those involving the professional development of women entrepreneurs. When asked to speak at the Mary Kay Women’s Entrepreneurship Summit, I immediately thought of the women who influenced me and helped me achieve success in my career. I started as a young entrepreneur with the dream to one day own my own business.

Estimated reading time: 2 minutes, 5 seconds

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Five P’s of PR Success

- January 30, 2017

I love using the mantra “prior planning prevents poor performance.” It applies to so much in my everyday life, but especially rings true as we get into a new year of marketing and PR campaigns. As we look ahead to the New Year, we reflect on how we did in 2016 and look for opportunities for improvement and growth.

Estimated reading time: 1 minute, 36 seconds

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HCK2 Discovery Day

- January 13, 2017

As we enter the New Year, students and recent graduates alike are preparing to take their bold next steps into the professional world with resumes and portfolios in hand. A task that can be as intimidating as it is exhilarating, landing your first job requires great preparation. With this in mind, HCK2 Partners opened its doors by hosting the inaugural HCK2 Discovery Day.

Estimated reading time: 1 minute, 15 seconds

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Tips on Ways to Refresh for the New Year

- December 09, 2016

December in the office is different than any other month throughout the year. Christmas decorations are hung in every office, holiday parties come and go, clients take longer vacations than normal and we are left with a much quieter workspace than we’re used to. What better time than now to press refresh on 2016 and start 2017 off on the right foot?

Estimated reading time: 2 minutes, 3 seconds

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How Mindful Are You? Five Tips to Stressing Less at the Office

- November 22, 2016

Ever had one of those weeks where you just cannot seem to knock something off the to-do list without five more tasks taking its place? Or is that just me? Everyone in the marketing and communications industry experiences these times where projects pile up and there just doesn’t seem to be enough minutes in the day. This can cause us to stress out, which is not healthy for our minds or bodies.

Estimated reading time: 2 minutes, 52 seconds

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Leading With Your Strengths

- October 21, 2016

What if you knew exactly what your strengths are and was able to leverage them every day? What if your colleagues, family and friends knew how to use those strengths to enhance your relationship and achieve goals?

Estimated reading time: 2 minutes, 46 seconds

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Fishing for Eyes: The Lure of Visual Content in Marketing

- September 28, 2016

Read me!! NO, LOOK HERE. Wait…now read this. If there was something that stuck out to you in the text above, then you have already observed how visual cues can influence the interpretation of a message. Correct me if I’m wrong, but that little voice in your head read each fragment differently, right?

Estimated reading time: 2 minutes, 11 seconds

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The 2016 Social Media Strategies Summit

- September 02, 2016

Recently, I had the pleasure of attending the 2016 Social Media Strategies Summit in Dallas. While there, I met fellow social media marketers, learned from leading global brands’ social media managers and assisted HCK2’s Director of Social Media, Ingrid Kibler, in leading a workshop. The conference was a wonderful mix of small business Social Media Managers, Fortune 500 Chief Story Tellers and independent individuals wanting to broaden their social media knowledge. With such a diverse group, there was plenty to learn from every angle of the industry.

Estimated reading time: 2 minutes, 23 seconds

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Tips for Choosing the Right CMS for Your Business

By: Mark Duncan
- August 23, 2016

Choosing a CMS can be overwhelming. It seems like there are so many choices and factors that go into planning a website in the first place, let alone a Content Management System (should you decide you need one).

Estimated reading time: 4 minutes, 23 seconds

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