Finding a PR Job Without a PR Major

By: Jennifer Keith
- May 27, 2014

Regardless of the job you’re looking for, the search is a job in itself. But if you aren’t majoring in public relations in college – like me, the French and Communications double major – finding your first PR job or internship requires focus, endurance and perhaps most importantly, starting NOW. Naturally, there are plenty of best practices to help college students...

Estimated reading time: 3 minutes, 24 seconds

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Amazon and Twitter’s Partnership

By: Ingrid Kibler
- May 06, 2014

Amazon now lets you add items to your cart from your Twitter profile once you sync both accounts. When you see a tweet with a product link on Amazon, you can reply and include the hashtag #AmazonCart. That product will automatically be added to your Amazon shopping cart for you to check out when you're ready. Keep in mind this means that what you place in your shopping cart via Twitter is viewable by the public.

Estimated reading time: 1 minute, 22 seconds

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It all starts with a handshake

By: David Richardson
- April 25, 2014

What does your handshake tell about you? Are you a bone-crusher? Are you a wet fish? Are you a politician? What does their handshake say about them? Are they looking to dominate the conversation? Are they inauthentic and looking to get the conversation over quickly?

Estimated reading time: 2 minutes, 43 seconds

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Branding: Design 101

By: Kenneth Kracmer
- March 31, 2014

In some ways, the field of marketing is not all that different from the fashion industry. Both industries thrive on the age-old expression "what's old is new again." Coca Cola and Miller have both made "vintage" labeling chic again. However, when it comes to branding strategies – ranging from the top consumer brands to the more targeted business-to-business companies – the "in" look is usually a mix of classic pieces and some edgier tactics.

Estimated reading time: 1 minute, 38 seconds

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Advanced Data Spectrum

By: Emi FitzGerald
- March 31, 2014

Technological solutions can have many moving parts that are sometimes hard to explain. Advanced Data Spectrum (ADS) faced this predicament. They needed a better way to communicate their data management services in a way that conveyed their trustworthiness as a business. As the solution, HCK2 strategized messaging points to be used as the foundation for the content for their new website.

Estimated reading time: 0 minutes, 30 seconds

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Dallas National Golf Club

By: Amanda Driggers
- March 31, 2014

Last year, Dallas National Golf Club, an exclusive and highly ranked club, challenged HCK2 to develop distinctive new membership collateral materials. Our team teed off the project with a custom photo shoot, capturing the striking scenery of the course and incorporated texturized paper that resembled high-end leather for the marketing materials.

Estimated reading time: 0 minutes, 32 seconds

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Employee Spotlight: Emi Fitzgerald

By: Emi FitzGerald
- March 31, 2014

At HCK2, we carry our “work hard, play hard” mentality beyond the walls of the office. Account Supervisor Emi FitzGerald, is an avid ultimate Frisbee player. As a member of the Dallas Ultimate Association (DUA), Emi appeared on CBS 11’s morning show in October to promote the 2013 USA Ultimate Club National Championships in Frisco. DUA hosted the national championship for the first time in the DFW area in 18 years.

Estimated reading time: 0 minutes, 50 seconds

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Sweet Social Media Tips from Dunkin’ Donuts

By: Elizabeth Zamora
- March 17, 2014

I had the pleasure of attending the first Dallas PRSA breakfast meeting of the year to hear Dunkin’ Donuts’ very own Karen Raskopf, senior vice president and chief communications officer, speak at the Mary Kay headquarters.

Estimated reading time: 1 minute, 44 seconds

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Media Pitching: Not Your Average Joe

By: Lauren Griffin
- February 28, 2014

Last week I moderated an internal discussion about "Media Relations Best Practices." While we all might have our own preferences on how we conduct media outreach, we can all agree developing a media pitch and identifying the appropriate media outlets takes a little more time than simply writing an email and sending it to the first reporter you find.

Estimated reading time: 1 minute, 21 seconds

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How TV's Social Media Strategies Can Help You

By: Ingrid Kibler
- February 21, 2014

A recent article by PRNewser explains social strategies used by TV shows and how they apply to all brands. In short, they state it's important to listen to fans to set the stage, tailor your content to different groups, use multiple social media platforms to convey your message, and to not forget that active and timely engagement is key.

Estimated reading time: 1 minute, 40 seconds

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