Three Things PR Professionals Should Remember When Onboarding a New Client

By: Kalyn Ballard
- August 07, 2014

We have all felt the excitement that comes when working with a new client. Perhaps the client works in a niche industry that requires specialization, and there's an opportunity to gain knowledge in a new industry vertical. Maybe the client has forthcoming news that you know will catch the media's attention.

Estimated reading time: 2 minutes, 47 seconds

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Mid-Year Marketing Planning Tips – Review, Refresh & Re-energize

- July 28, 2014

There’s no time like the present to make necessary adjustments for a successful 2014. Each year organizations dedicate considerable time and resources in the fourth quarter to develop a marketing plan for the coming year. Usually, this exercise coincides with the budgeting process.

Estimated reading time: 1 minute, 43 seconds

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Four Reasons You Need a Professionally Developed Website

- July 25, 2014

You know your business needs a website. There are a plethora of benefits that come with having one: global reach, 24/7 access, customer interaction and more. What you don’t know is just how much work is required to create a useable, well-designed website. Paying your nephew (or your sister’s dog’s groomer’s boyfriend) to build a wonderful portal of information seems like a cost-effective way of going about things, but outlined below are four reasons you should rethink that strategy and hire a qualified agency partner instead.

Estimated reading time: 2 minutes, 54 seconds

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An Ode to the Logo

By: Rachel McCormick
- July 17, 2014

Never underestimate the power of a good logo. As a company’s brand stamp, a logo should communicate more than just your business’ name. It should encapsulate who you are, what you do and provide a symbol that consumers can easily connect with. Think of the great logos of our time – Coca Cola, Nike, General Electric, Target, Apple Inc., to name a few – what makes them all noteworthy?

Estimated reading time: 3 minutes, 36 seconds

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We’re Right Up Your Alley

By: Katie Post
- July 15, 2014

Last week, to commemorate the transition to our new home at Vitruvian Park, the HCK2 team went on an after-hours bowling celebration, hosted by The Amend Group, a commercial real estate firm who helped us find our new home – that’s just how we roll. While producing quality work and maintaining excellent client relations is of the utmost importance for people in our industry, it is key to uphold superior inter-office relations. Our bowling night did just that.

Estimated reading time: 1 minute, 3 seconds

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Analyst Relations: Executing a Successful Analyst Briefing (Part 2)

By: Christy Morris
- July 07, 2014

This is the second blog of a three part series highlighting industry analyst relations and what businesses should know when considering this tactic as part of its integrated marketing communications efforts. In Part I of this blog series, I highlighted my introduction to analyst relations and how to determine if it is an appropriate tactic for your company. So naturally, if you’ve determine it is, the next step is to execute an effective analyst briefing and ensure you leave a lasting impression.

Estimated reading time: 2 minutes, 18 seconds

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The Understated Elegance of Copywriters

By: Sara Brace
- May 27, 2014

Copywriters are more than just people who can string a few words together, they are the artists of their language, crafting physical meaning from thoughts and ideas. Great writing demands to be felt. Really amazing writers evoke raw emotion. Whether their words make you laugh, punch you in the stomach or tug on your heartstrings, it makes no difference; you are effectively feeling something both in and outside yourself.

Estimated reading time: 1 minute, 52 seconds

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Finding a PR Job Without a PR Major

By: Jennifer Keith
- May 27, 2014

Regardless of the job you’re looking for, the search is a job in itself. But if you aren’t majoring in public relations in college – like me, the French and Communications double major – finding your first PR job or internship requires focus, endurance and perhaps most importantly, starting NOW. Naturally, there are plenty of best practices to help college students...

Estimated reading time: 3 minutes, 24 seconds

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Amazon and Twitter’s Partnership

- May 06, 2014

Amazon now lets you add items to your cart from your Twitter profile once you sync both accounts. When you see a tweet with a product link on Amazon, you can reply and include the hashtag #AmazonCart. That product will automatically be added to your Amazon shopping cart for you to check out when you're ready. Keep in mind this means that what you place in your shopping cart via Twitter is viewable by the public.

Estimated reading time: 1 minute, 22 seconds

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It all starts with a handshake

By: David Richardson
- April 25, 2014

What does your handshake tell about you? Are you a bone-crusher? Are you a wet fish? Are you a politician? What does their handshake say about them? Are they looking to dominate the conversation? Are they inauthentic and looking to get the conversation over quickly?

Estimated reading time: 2 minutes, 43 seconds

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