Keys to success on the field

By: Erin Johnson
- September 10, 2014

As we kick off the 2014 football season, I can't help but think about the similarities between this fall tradition and our work here at HCK2. Much like football players, PR professionals are tasked with being strategic, communicating effectively and identifying the right "fans."

Estimated reading time: 2 minutes, 4 seconds

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Millennials: Shattering the Perception

By: Casey Cummins
- September 02, 2014

There’s a perception about Millennials. We’re lazy, ungrateful and entitled. For those of us who know this is untrue, you know we continue shattering this perception everywhere we go. Why do we do this?

Estimated reading time: 2 minutes, 28 seconds

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Keeping up with changing media

By: Emi FitzGerald
- August 22, 2014

In this digital age, it seems like a new media channel or platform pops up every year. What started as print ads, radio spots and television commercials has evolved into blogs online (like this!) and Facebook, as well as new channels like Vine, Instagram and Snapchat.

Estimated reading time: 1 minute, 36 seconds

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Three Things PR Professionals Should Remember When Onboarding a New Client

By: Kalyn Ballard
- August 07, 2014

We have all felt the excitement that comes when working with a new client. Perhaps the client works in a niche industry that requires specialization, and there's an opportunity to gain knowledge in a new industry vertical. Maybe the client has forthcoming news that you know will catch the media's attention.

Estimated reading time: 2 minutes, 47 seconds

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Mid-Year Marketing Planning Tips – Review, Refresh & Re-energize

By: Kenneth Kracmer
- July 28, 2014

There’s no time like the present to make necessary adjustments for a successful 2014. Each year organizations dedicate considerable time and resources in the fourth quarter to develop a marketing plan for the coming year. Usually, this exercise coincides with the budgeting process.

Estimated reading time: 1 minute, 43 seconds

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Four Reasons You Need a Professionally Developed Website

By: Joshua Walker
- July 25, 2014

You know your business needs a website. There are a plethora of benefits that come with having one: global reach, 24/7 access, customer interaction and more. What you don’t know is just how much work is required to create a useable, well-designed website. Paying your nephew (or your sister’s dog’s groomer’s boyfriend) to build a wonderful portal of information seems like a cost-effective way of going about things, but outlined below are four reasons you should rethink that strategy and hire a qualified agency partner instead.

Estimated reading time: 2 minutes, 54 seconds

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An Ode to the Logo

By: Rachel McCormick
- July 17, 2014

Never underestimate the power of a good logo. As a company’s brand stamp, a logo should communicate more than just your business’ name. It should encapsulate who you are, what you do and provide a symbol that consumers can easily connect with. Think of the great logos of our time – Coca Cola, Nike, General Electric, Target, Apple Inc., to name a few – what makes them all noteworthy?

Estimated reading time: 3 minutes, 36 seconds

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We’re Right Up Your Alley

By: Katie Post
- July 15, 2014

Last week, to commemorate the transition to our new home at Vitruvian Park, the HCK2 team went on an after-hours bowling celebration, hosted by The Amend Group, a commercial real estate firm who helped us find our new home – that’s just how we roll. While producing quality work and maintaining excellent client relations is of the utmost importance for people in our industry, it is key to uphold superior inter-office relations. Our bowling night did just that.

Estimated reading time: 1 minute, 3 seconds

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Analyst Relations: Executing a Successful Analyst Briefing (Part 2)

By: Christy Morris
- July 07, 2014

This is the second blog of a three part series highlighting industry analyst relations and what businesses should know when considering this tactic as part of its integrated marketing communications efforts. In Part I of this blog series, I highlighted my introduction to analyst relations and how to determine if it is an appropriate tactic for your company. So naturally, if you’ve determine it is, the next step is to execute an effective analyst briefing and ensure you leave a lasting impression.

Estimated reading time: 2 minutes, 18 seconds

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The Understated Elegance of Copywriters

By: Sara Brace
- May 27, 2014

Copywriters are more than just people who can string a few words together, they are the artists of their language, crafting physical meaning from thoughts and ideas. Great writing demands to be felt. Really amazing writers evoke raw emotion. Whether their words make you laugh, punch you in the stomach or tug on your heartstrings, it makes no difference; you are effectively feeling something both in and outside yourself.

Estimated reading time: 1 minute, 52 seconds

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