Blog

Stop and Smell the Roses

- April 22, 2015

Dallas in the spring is POLLEN CENTRAL and it is easy to get a foggy head. Don’t let this keep you from stopping to smell the roses and doing a little spring cleaning. I had a moment of clarity last week as my 4-year-old daughter was serenading me with her accordion as I took a shower in her bathroom (our master bath shower is being renovated). I thought – Is this really happening?

Estimated reading time: 1 minute, 7 seconds

Don’t Forget About Mobile – Websites That Aren’t Easy to Peruse on the Move Fall Short

By: Thomas Moore

- April 15, 2015

Since most folks are now using their mobile device to access the Internet, companies need to place considerable prominence on how their website looks and functions for on-the-go users. You would think that this is a no-brainer, but how many times have you accessed a website via a mobile device and noticed the formatting looks like a jigsaw puzzle? When it happens, the site is quickly abandoned, and there’s a strong chance it might not be visited again—not even from a desktop.

Estimated reading time: 1 minute, 33 seconds

How Rivalries Breed Business Success

By: Drew Wilson

- March 03, 2015

To me, March means one thing – MADNESS. For those of you who opt out of the friendly office pool and are too busy to be bothered by a shot at $1 billion, March Madness is the remarkably appropriate and enduring nickname for the annual men’s NCAA college basketball tournament.

Estimated reading time: 2 minutes, 51 seconds

6 Social Media Secrets

By: Ingrid Kibler

- February 25, 2015

Social media platforms have so many features that are constantly changing, it can be difficult to keep track of everything each platform can do. Below you’ll find 6 useful tips about LinkedIn, Twitter and Facebook that many users either don’t know or may have forgotten.

Estimated reading time: 2 minutes, 10 seconds

What you need to know about Ello

By: Ingrid Kibler

- October 21, 2014

What is Ello? Ello is a new social media site that was launched this summer but is now gaining momentum and popularity—it’s been reported that about 38,000 users are joining every hour. Created by a group of artists and designers, its founders have dubbed it the “anti-Facebook”, with a focus on increased privacy and no advertising by businesses.

Estimated reading time: 2 minutes, 4 seconds

Institutional Arrogance Can Be Costly

By: Thomas Moore

- September 30, 2014

The most powerful sports league in the United States is in the midst of a PR firestorm related to various players’ domestic and family violence issues. During the past few weeks professional football has gone from a reputation and image issue, to an outright scandal that has been exacerbated by a poor communications strategy. While the incidents themselves are despicable, the corresponding reaction from the league demonstrates that even an extremely media savvy organization can sometimes be too arrogant and blinded by “ego.”

Estimated reading time: 2 minutes, 38 seconds

A Day of Service to Honor Those Who Have Served

By: Katie Post

- September 19, 2014

Each year, in honor of the lives we lost during the September 11 terrorist attacks, HCK2 Partners volunteers with the Entrepreneurs for North Texas (EFNT) to participate in the organization's annual Freedom Day. For the past 12 years EFNT has brought the North Texas community together in an amazing day of service.

Estimated reading time: 1 minute, 1 second

Keys to success on the field

By: Erin Johnson

- September 10, 2014

As we kick off the 2014 football season, I can't help but think about the similarities between this fall tradition and our work here at HCK2. Much like football players, PR professionals are tasked with being strategic, communicating effectively and identifying the right "fans."

Estimated reading time: 2 minutes, 4 seconds

Millennials: Shattering the Perception

By: Casey Cummins

- September 02, 2014

There’s a perception about Millennials. We’re lazy, ungrateful and entitled. For those of us who know this is untrue, you know we continue shattering this perception everywhere we go. Why do we do this?

Estimated reading time: 2 minutes, 28 seconds

Keeping up with changing media

By: Emi FitzGerald

- August 22, 2014

In this digital age, it seems like a new media channel or platform pops up every year. What started as print ads, radio spots and television commercials has evolved into blogs online (like this!) and Facebook, as well as new channels like Vine, Instagram and Snapchat.

Estimated reading time: 1 minute, 36 seconds