Blog


Explore the posts below for our thoughts and insights on marketing trends, industry analytics — or maybe just something cool we saw!

You’re the Heart of Everything We Do


At HCK2, we believe great partnerships are built on trust. When clients feel confident openly sharing their challenges and goals, we can craft solutions that drive real impact. We earn that trust…

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Numbers Don’t Lie—Are You Measuring What Matters?


At HCK2, we believe effective marketing starts with clearly outlined goals. That’s why we begin every engagement by identifying KPIs that align with our client’s objectives. Whether it’s increasing reach, driving leads…

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Is Your Brand Holding Your Business Back?


At HCK2, we understand that brand reputation means everything to your business. When Steve Hoegger & Associates approached us for a fresh new look, our team dove into brainstorming how to elevate…

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Setting Client Partnerships Up for Success

The PR Pros Guide to Podcast Appearances

The Power of Connection

AI For Marketing: A Useful Tool But I’m Not Worried It’s Going To Take My Job

HCK2’s All-Female Leadership Team Finds Fulfillment as Mother’s AND Executives

Untapped Brand Ambassadors

Decision-making – Data Versus Emotion

Four Key Traits of Successful Logos

How Covid-19 Has Changed the Future of Public Relations

The Shifting Nature of Public Relations Today, more than ever, PR stands for “Powerful Resonance”

Four Steps to Building Lasting Relationships with Your Customers

Welcome to the Virtual Event Era