Blog

Tales from a Selfie Experiment

By: Emi FitzGerald

- December 22, 2015

Several months ago, an acquaintance gave me some social media advice. He has more than 500K Instagram followers and about 1.2 million YouTube subscribers, so he knows a thing or two about social media engagement!

Estimated reading time: 1 minute, 44 seconds

Lessons from T.

By: Lindsey Lockhart

- December 10, 2015

It seems that in today’s chaotic world, the elderly are often overlooked or cast aside so everyone can go about with their insanely busy lives.

Estimated reading time: 2 minutes, 36 seconds

Just a Bit of Hocus Pocus!

By: Katie Post

- October 30, 2015

“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin

Estimated reading time: 2 minutes, 48 seconds

How INBOUND changed my life…kind of

By: Rachel McCormick

- September 18, 2015

Never did I imagine the shear greatness of what was called INBOUND. What I thought would be a neat marketing conference in Boston turned into a theatrical debut of digital start-ups and glorified gurus surrounded by an atmosphere best compared to a stylish dance club. Entering into the huge conference arena, I could only think to myself, “I am ready to learn about marketing,” while bobbing my head to Beyoncé on the loudspeaker.

Estimated reading time: 4 minutes, 25 seconds

How Lumina Learning Changed the Way I Work

By: Jennifer Powell

- June 16, 2015

Earlier this year, HCK2 team members participated in a personality exercise that dissected our individual characteristics and tendencies in various situations. Skeptics beware! This personality test changed how I think about myself and my coworkers.

Estimated reading time: 1 minute, 12 seconds

We’re Celebrating Our 1 Year Anniversary at Vitruvian Park

By: Erin Johnson

- June 01, 2015

One year ago, our agency was busting at the seams. With the continuous growth in our business, we were hiring several new team members and running out of workspace for employees and conference rooms for client and internal meetings. After 15 years in the same building, it was clear we had outgrown our office. So we did what any smart company would do in this circumstance--we went shopping.

Estimated reading time: 1 minute, 10 seconds

Four Mistakes Every Social Media Manager Should Avoid

By: Rachel David

- May 21, 2015

Social media can be a great tool for companies to engage with consumers and further develop brand loyalty. However, it can also be incredibly dangerous if used recklessly. Check out these four mistakes every social media manager and brand should avoid:

Estimated reading time: 3 minutes, 10 seconds

What My Dog (and Cesar Millan) Taught Me about Life

By: Sara Brace

- May 07, 2015

My dog, Lady, is friendly and energetic. Much to my dismay, she is also stubborn and oftentimes disobedient.

Estimated reading time: 2 minutes, 24 seconds

Google’s Mobilegeddon Apocalypse 2015: The Reckoning

By: Martin Eggert

- April 29, 2015

I wanted to take some time to talk about search results and SEO. Maybe a footnote about sensational headlines, but mostly about online content strategy as it applies to digital sales and marketing.

Estimated reading time: 3 minutes, 18 seconds

Crisis Communications in Real Time – Can Blue Bell Avoid a Complete Meltdown?

By: Kenneth Kracmer

- April 27, 2015

Clearly, not all crisis situations are created equal. Let’s take a look at the Blue Bell listeria contamination as an example that is somewhat unique in terms of the way the public and media have treated the matter, thus far.

Estimated reading time: 2 minutes, 50 seconds