Blog

Are Messaging Apps Right for Your Brand?

By: Ingrid Kibler

- July 01, 2016

Social media is constantly changing. With new platforms emerging while others fade away, it’s easy to feel overwhelmed in keeping up with the fast-paced industry. Combine the fact that older generations are joining these platforms every day while younger ones are changing how they use them and you have a world of potential confusion…and opportunity.

Estimated reading time: 1 minute, 25 seconds

RECAP: PR News’ Digital PR & Marketing Conference

By: Ingrid Kibler

- July 01, 2016

I recently had the privilege of speaking at PR News’ Digital PR & Marketing Conference in Miami. The conference covered several topics including Snapchat, influencer marketing and video, and featured several speakers from across the country who shared their experiences and best practices.

Estimated reading time: 1 minute, 28 seconds

Co-Branding & Crossovers: The Proliferation of NBC’s Chicago Franchise

By: Steffanie Golliher

- June 21, 2016

Many literary critics and theorists have postulated that there are only a handful of distinct ways to construct a narrative and I feel this theory has never been more than apparent than in NBC’s roster of programming. Although this practice of situational and or narrative facsimile has manifested itself in many ways on NBC from the seemingly ubiquitous Law & Order franchise to the new and disturbing trend of re-envisioning popular movies as live television performances (A Few Good Men Live! coming soon), I find the Chicago franchise to be the most overt and, frankly, masterful, of their narrative duplications.

Estimated reading time: 3 minutes, 55 seconds

Company Culture That Makes You Do a Double Take

By: Erin Johnson

- June 07, 2016

Work can easily become a bore – forced activity from 9 a.m. - 5 p.m. that isn’t really enjoyed. Fortunately, I work for a company that breaks up the daily grind by creating a fun company culture. Here at HCK2, there are a variety of activities built into our day-to-day life that really makes working here enjoyable.

The HCK2 culture focuses on four pillars – growth, charity, integrity and balance – and these are all carefully integrated to create an environment that makes HCK2 the best:

Estimated reading time: 1 minute, 42 seconds

HCK2 Client Sabre Airlines Solutions Wins Five Communicator Awards

By: Emi FitzGerald

- June 03, 2016

We are thrilled for our client, Sabre Airlines Solutions, for winning five Communicator Awards for their work on Ascend magazine.

Estimated reading time: 0 minutes, 42 seconds

HCK2 Client Denton County Transportation Authority Takes Home a Gold Hermes Creative Award

By: Emi FitzGerald

- May 19, 2016

e are excited for our client, Denton County Transportation Authority (DCTA), for taking home a Gold Hermes Creative award for their State Fair campaign in the Advertising Campaign category.

Estimated reading time: 0 minutes, 38 seconds

Git-Flow Implementation

By: Eric Ojeda

- May 17, 2016

Attending a conference can open your eyes to new processes that will make your day-to-day workflow more enjoyable. Recently, our interactive team took time off to attend the Lone Star PHP Conference in Addison.

Estimated reading time: 2 minutes, 39 seconds

A Night with the Dallas Roughnecks

By: Joy Medellin

- May 13, 2016

HCK2 recently participated in an agency-wide event to support the new Dallas professional ultimate disc team and HCK2 client, the Dallas Roughnecks. The atmosphere was electric as people of all ages filled the bleachers and surrounding hillside to watch the Roughnecks take on their rivals, the Austin Sol.

Estimated reading time: 0 minutes, 47 seconds

Look Good, Pitch Good: Four tips to developing a toast-worthy, successful public relations plan

By: Sue Goodger

- May 03, 2016

Just like piecing together the perfect outfit for a night out, developing a successful public relations plan takes research, preparation and proper understanding of all the details; who is involved, what is the timing, why are we doing this? Before you put something together willy-nilly, follow these four tips to developing a successful strategic public relations plan:

Estimated reading time: 2 minutes, 6 seconds

Demolishing the Wrong House – A Lesson in Crisis Communication

By: Jennifer Powell

- April 15, 2016

This past winter, parts of North Texas suffered from a string of tornadoes. There were a multitude of homes damaged, or completely destroyed, due to this extreme weather. Several companies and community groups pitched in to help those who suffered extreme damage with rebuilding their lives.

Estimated reading time: 2 minutes, 58 seconds