Full-Service Rebrand

Sherman Economic Development Corporation (SEDCO) was created with a focus and mission to grow the primary employment sector in Sherman, Texas - those companies with statewide, national and international markets. SEDCO works to attract employers to the city and develop and maintain relationships with existing employers, which range from small locally owned businesses to global corporations.

SEDCO approached HCK2 wanting to tell Sherman’s story and expose the brand to a wide audience. Needing to refresh their brand presence in the global market, HCK2 designed a new logo and tagline for SEDCO. HCK2 then added key messaging to position and bolster SEDCO’s new image. A photo shoot was conducted to capture the growing opportunities Sherman offers, and, from there, several print ad campaigns were created to share that encapsulated spirit. A sales collateral system, responsive website and organized a brand launch finalized the rebrand – a powerful testament to the economic opportunities of Sherman.

Sherman Economic Development Corporation Logo

Interactive Services

  • Custom Website Design
  • Information Architecture
  • Search Engine Optimization
  • Web Content Strategy

Creative Services

  • Advertising - Print, Radio, TV, Online, Outdoor
  • Branding
  • Corporate Identity Systems
  • Custom Infographics
  • Custom Photography & Art Direction
  • Event/Environmental Graphics
  • Media Planning
  • Overall Design & Concepting

Public Relations Services

  • Content Development
  • Event Management
  • Media Relations
  • Social Media Strategy & Integration
  • Strategic Messaging & Materials Development
  • Word-of-Mouth Marketing

Our Work