Since partnering in 2011, HCK2 has worked with the Cafe to establish new events that leverage the corporate brand of good food, good will and good memories. We have already established monthly events to drive awareness and publicity, such as the popular 'National Grilled Cheese Day Giveaway', the annual Thanksgiving outreach and celebrating Texas Chicken Fried Steak Day.
Through strong media relations efforts, Norma’s Cafe has appeared in media coverage across the Metroplex, including D Magazine, Dallas Business Journal, The Dallas Morning News, Oak Cliff Advocate, Pegasus News, KDFW channel 4, KXAS channel 5, WFAA channel 8, KTVT channel 11, 102.1 KDGE-FM, 820 WBAP-AM and 570 KLIF-AM. Additionally, Norma’s Cafe has garnered national media attention in outlets such as the Associated Press and The New York Times.
For 2013, HCK2 was able to generate impressive numbers, which included 87 clips, 33.6 million potential impressions, 100 percent positive tonality, $834,120 in advertising-equivalency value and a significant return on investment.
Norma's Cafe Projects
Public Relations Services
- Awards Programs
- Content Development
- Event Management
- Executive Visibility
- Media Relations
- Social Media Strategy & Integration
- Strategic Messaging & Materials Development
- Word-of-Mouth Marketing
Client Quote"Since engaging with HCK2 as our agency partner, the results have been phenomenal. From the redesign of our website to the public relations tactics and media opportunities, the company works above and beyond to ensure their marketing strategy aligns with our sales strategy for our three locations. We engage with all departments at HCK2 - public relations, creative, interactive - and view the company as an extension of our brand."
- Ed Murph
Owner of Norma's Cafe