In late 2013, K2 Construction, a Dallas-based commercial and retail contracting firm, came to HCK2 looking to implement a new brand identity and improve marketing communications efforts. The HCK2 team provided K2 with a revamped logo and brand style guides that would support the creation of collateral materials, business cards and a new website.
HCK2 created a tagline, custom infographics and corporate signage to represent K2 Construction’s methodology. The HCK2 interactive team built the new K2 Construction website that featured core values, a project gallery, and press coverage that showcased K2’s services and highlighted the company’s achievements within the industry. HCK2 also provided copywriting services to ensure maximum organic SEO opportunities.