Girl Scouts of Northeast Texas
ONGOING PUBLIC RELATIONS
HCK2 has developed and executed a multi-pronged PR campaign showcasing the Girl Scouts of Northeast Texas’ news, including its crucial STEM (science, technology, engineering and math) curriculum, as well as programs to develop financial literacy, healthy relationships and overall leadership skills. HCK2 also leveraged Girl Scouts’ signature cookie sales efforts and Gold Awards honors to generate consistent brand awareness.
Through hundreds of key story placements, HCK2 has helped position the organization as the pipeline for female leadership, and its new CEO as a thought leader regarding issues girls are facing today. HCK2 continues to help evolve the Girl Scouts story to remain a relevant, thriving and fun organization for young women across northeast Texas.