The Dallas Morning News
ONGOING PUBLIC RELATIONS
Established in 1885, The Dallas Morning News is Texas’ leading daily newspaper with a print readership of nearly 700,000 North Texans and more than three million unique, monthly visitors to the organization’s website www.dallasnews.com. With declining print revenues in an increasingly digital world, the Morning News challenged HCK2 to help turn the tide and enhance its brand awareness and credibility with a public relations and thought leadership campaign focused on three key areas: journalistic expertise, innovation and experimentation, and alternative sources of revenue.
HCK2 supports the Morning News through local, national and trade media relations, as well as by offering strategic planning services, event support, speaking opportunity coordination and reputation management. In addition to award-winning editorial content, the Morning News also recently created CrowdSource, an independent events company. HCK2 serves as a vital resource for CrowdSource by announcing strategic acquisitions and key event news as the company continues to help the Morning News move into a new era of growth and prosperity.