BRANDING AND CORPORATE ID SYSTEMS
Cedar Hill is a premiere Texas city located south of Dallas. With a growing population and focus on community enhancement, it has become a thriving place to live in the DFW area. HCK2, having experience with several municipalities, transformed Cedar Hill’s brand to better represent all the treasures the city has to offer. Our work laid the foundation to start a targeted awareness campaign.
Based on extensive research from focus groups and surveys, HCK2 was able to create several custom pieces for Cedar Hill. By strategically building a memorable logo, tagline and corporate ID system, the brand launch was successful in positioning Cedar Hill as a place where families can grow and prosper.
HCK2 also created branding guidelines, a key messaging card and an internal communications rollout kit to launch the rebrand to all the city employees and stakeholders.