WEBSITE DESIGN AND DEVELOPMENT, PUBLIC RELATIONS
Abstract Construction is a full-service commercial general contracting firm headquartered in Dallas. For its 40th anniversary, HCK2 presented a big idea – organize 40 major acts of kindness throughout the Dallas community. To help spread the word about this amazing initiative, Abstract partnered with HCK2 for interactive and PR services.
HCK2 designed an engaging landing page that expressed a direct call to action and highlighted Abstract’s social media channels. In order to set a firm foundation before the campaign launched, our PR team drafted talking points, pitches, employee, partner and client letters along with organizing media lists, media kits and media training for Abstract spokespeople. Since then, Abstract has been receiving rave reviews for their “40 in 40” campaign and community outreach.