Blog

Burger King: A Whopper of a PR and Social Media Issue

- February 21, 2013

[EDITOR’S NOTE: This is another edition of our ’HCK2 INTERNally’ series.

Estimated reading time: 1 minute, 54 seconds

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Super Bowl XLVII Watercooler Talk

By: Emi FitzGerald
- February 07, 2013

[EDITOR'S NOTE: So, everyone has an opinion on the Super Bowl commercials...but, are your opinions televised? Our own Emi FitzGerald had her musings televised, so how do you like those...well, Doritos?]

Estimated reading time: 1 minute, 20 seconds

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HCK2 INTERNally: Going Back to School

- February 01, 2013

[EDITOR'S NOTE: Meet Gloria Lee. She's our latest chief bottlewasher at HCK2. Gloria is also a Baylor grad, so now Thomas has someone to talk bears, football and no dancing on campus with. Good times.]

Estimated reading time: 1 minute, 54 seconds

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How to Land That Perfect Pitch

By: Elizabeth Zamora
- December 19, 2012

It does not take long to realize that pitching your client’s story to reporters is just like trying to get the attention of that cute guy or girl. You gather your information, draft the pitch, click send and wait to see if you hear back from that reporter. But are they interested?

Estimated reading time: 1 minute, 36 seconds

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HCK2 INTERNally: What’s your fatal PR flaw?

- December 12, 2012

(EDITOR'S NOTE: This musing is from our own Brianna Jackson, who brings up a good point. That, and makes us believe she just went to see 'The Lord of the Rings' trilogy marathon this last weekend. Enjoy.)

Estimated reading time: 2 minutes, 0 seconds

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Who are Hispanic Millennials?

By: Elizabeth Zamora
- November 28, 2012

[EDITOR'S NOTE: This comes from another new member of our family, Elizabeth Zamora. It's a good read, and not just because I'm biased. It's important to the industry, so enjoy. Now!]

 

Estimated reading time: 1 minute, 29 seconds

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A Texas-Sized Celebration for the Girl Scouts of Northeast Texas’ 100th Anniversary

By: Christy Morris
- November 15, 2012

We are all aware of how big a year 2012 was for the State Fair of Texas (yes, R.I.P. Big Tex), but one of our HCK2 clients made a statement of their own on the fairgrounds as well. A Texas-sized exhibition, The Girl Scouts 100th Anniversary Experience, brought together Girl Scouts of Northeast Texas(GSNETX), alumnae, fairgoers and Girl Scouts across the United States to celebrate Girl Scouts 100th anniversary year at the 2012 State Fair of Texas from Sept. 28 through Oct. 21 in Dallas.

Estimated reading time: 1 minute, 20 seconds

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HCK2 INTERNally: Did PR win Election 2012?

- November 07, 2012

(EDITOR'S NOTE: Our newest addition to the team, Ms. Brianna Jackson, was inspired by the festivities last night so she opined about her experience. Considering this was her first election, I would say, "Job well done.")

Estimated reading time: 2 minutes, 8 seconds

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Who Knew Buying a Cute Purse Could Save a Life?

By: Christy Morris
- October 29, 2012

Located at the beautiful Samuel Lynne Galleries in Dallas’ Design District, one of our clients, Consumer Credit Counseling Services of Greater Dallas(CCCS), recently hosted its 3rd Annual Purses with a Purpose, a live and silent auction with a night of jewelry, fashion and an elegant wine pull.

Estimated reading time: 1 minute, 18 seconds

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HCK2 Volunteers with Entrepreneurs for North Texas to Honor Lives Lost on 9/11

- September 19, 2012

Every year, members of Entrepreneurs for North Texas(EFNT) gather on September 11 to help a community in need to "honor lives changed on 9/11/01 by changing lives today," as EFNT's slogan says so well. 

Estimated reading time: 1 minute, 36 seconds

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