Blog

We LUV the Spirit of Entrepreneurship

by Heather Capps
Apr
20
2011

Estimated reading time: 1 minute, 25 seconds

For a couple of years, HCK2 has been involved with the Entrepreneurs for North Texas (EFNT), and it has been a rewarding experience.

Last year, many HCK2ers (yes, that’s a word… now) took part in EFNT’s annual ‘Freedom Day’. We painted a YMCA in Fair Park. We installed many ceiling tiles. We helped dig a garden. And we even whistled while we worked. Most importantly, we gave back.

This year, we are giving a little more as HCK2 is proud to sponsor the 10th Annual Spirit of Entrepreneurship Awards. The theme is “LUV your company, LUV your community.” Yes, we're honoring our special guest - the be”LUV”ed Herb Kelleher, co-founder of Southwest Airlines.

Being an entrepreneur is very important to me, as both someone in marketing communications and as a woman.

This economy is terrible for many people, and I strongly believe that the spirit of entrepreneurship is what’s going to help stimulate the economy once again. During the Great Depression, it was the ingenuity of hard-working Americans who refused to give up on an idea, a dream or a vision and built a company that would benefit their communities and areas of influence. That can – and will – happen again, and this event celebrates that.

I hope if you have an idea in your industry, a dream to achieve greater heights or a vision to communicate in a more significant way, pursue it. Don’t quit, because you never know. You may be the owner of the next great marketing agency, airline or [insert your passion here]. May the spirit of entrepreneurship be yours in 2011.

Recent Posts

When to Contact a Social Media Agency

- April 01, 2017

In today’s digital world, social media is more necessary than ever. Brands are able to connect with their audience instantly and personally, making social media key to success in today’s digital world. The impact of real-data and intel to make informed business decisions makes social media a vital part of your business that can help achieve your company’s goals and objectives. With all this being said, a successful social media program takes resources and bandwidth to maintain, which is where some businesses fall behind. 

Estimated reading time: 2 minutes, 17 seconds

Read More »

Branding Bees: Social Pollination and Content Harvesting

- March 01, 2017

If we compare brands to plants and flowers, then marketing and communications can be likened to honeybees. In order to frame this analogy a bit more, we must first understand how bees work before explaining how it relates to marketing.

Estimated reading time: 1 minute, 34 seconds

Read More »

The Mary Kay Women’s Entrepreneurship Summit 2017

- February 14, 2017

There are few opportunities I cherish more than those involving the professional development of women entrepreneurs. When asked to speak at the Mary Kay Women’s Entrepreneurship Summit, I immediately thought of the women who influenced me and helped me achieve success in my career. I started as a young entrepreneur with the dream to one day own my own business.

Estimated reading time: 2 minutes, 5 seconds

Read More »

Five P’s of PR Success

- January 30, 2017

I love using the mantra “prior planning prevents poor performance.” It applies to so much in my everyday life, but especially rings true as we get into a new year of marketing and PR campaigns. As we look ahead to the New Year, we reflect on how we did in 2016 and look for opportunities for improvement and growth.

Estimated reading time: 1 minute, 36 seconds

Read More »

HCK2 Discovery Day

- January 13, 2017

As we enter the New Year, students and recent graduates alike are preparing to take their bold next steps into the professional world with resumes and portfolios in hand. A task that can be as intimidating as it is exhilarating, landing your first job requires great preparation. With this in mind, HCK2 Partners opened its doors by hosting the inaugural HCK2 Discovery Day.

Estimated reading time: 1 minute, 15 seconds

Read More »

Pages