Blog

Fishing for Eyes: The Lure of Visual Content in Marketing

by Taylor Nelson
Sep
28
2016

Estimated reading time: 2 minutes, 11 seconds

Read me!! NO, LOOK HERE. Wait…now read this.

If there was something that stuck out to you in the text above, then you have already observed how visual cues can influence the interpretation of a message. Correct me if I’m wrong, but that little voice in your head read each fragment differently, right?

Visual interpretation applies to everyone without eyesight issues – crossing cultural barriers, geographic regions, religious and political beliefs, and even social economic demographics. This is a universal truth dating back to the dawn of time pre-dating written and spoken language. This was a time where our ancestors drew pictures on walls to pass along their history – the original Facebook timeline in other words.

This is a lesson we have never forgotten, but it seems to be making a comeback with the evolution of social media and technology compared to written and auditory communication. Personally, I enjoy fishing and explaining things through simple metaphors, hence the title.

As communicators and marketers, we are in constant competition to hook readers’ attention by catching their eyes. Because once we have their eyes, the other senses, the mind and the decision making process come shortly after. This makes visual content very similar to fishing lures. Not all lures look the same and this is by design to attract certain fish. Small fish like lures that are tiny and look like bugs, while big fish like shiny intricate lures that look like small fish. In other words, you must visually cater to your target to reel them in – whether its fish or people.

If you are on social media or read articles (online or print), by now you have noticed that the content has transitioned from text-based to visual-based. Specifically, social media platforms are now integrating video and images, along with live streaming, as the bulk of its best performing content. While articles are broken up with images, videos and infographics, or are filled with graphic advertisements. By incorporating visuals, it allows the content to be repurposed and distributed on a variety of platforms, basically changing the “sharing” method from casting single hooks to throwing large nets by increasing content reach.

At HCK2 Partners, we are masters at visual content – from ideation to creation and from execution to social amplification – in order to catch your customers and reel them in. Check out our services to see how we can help you!

P.S. We don’t catch and release, we play for keeps!

P.P.S. Don’t microwave fish in confined spaces, learn from our mistake…

Recent Posts

When to Contact a Social Media Agency

- April 01, 2017

In today’s digital world, social media is more necessary than ever. Brands are able to connect with their audience instantly and personally, making social media key to success in today’s digital world. The impact of real-data and intel to make informed business decisions makes social media a vital part of your business that can help achieve your company’s goals and objectives. With all this being said, a successful social media program takes resources and bandwidth to maintain, which is where some businesses fall behind. 

Estimated reading time: 2 minutes, 17 seconds

Read More »

Branding Bees: Social Pollination and Content Harvesting

- March 01, 2017

If we compare brands to plants and flowers, then marketing and communications can be likened to honeybees. In order to frame this analogy a bit more, we must first understand how bees work before explaining how it relates to marketing.

Estimated reading time: 1 minute, 34 seconds

Read More »

The Mary Kay Women’s Entrepreneurship Summit 2017

- February 14, 2017

There are few opportunities I cherish more than those involving the professional development of women entrepreneurs. When asked to speak at the Mary Kay Women’s Entrepreneurship Summit, I immediately thought of the women who influenced me and helped me achieve success in my career. I started as a young entrepreneur with the dream to one day own my own business.

Estimated reading time: 2 minutes, 5 seconds

Read More »

Five P’s of PR Success

- January 30, 2017

I love using the mantra “prior planning prevents poor performance.” It applies to so much in my everyday life, but especially rings true as we get into a new year of marketing and PR campaigns. As we look ahead to the New Year, we reflect on how we did in 2016 and look for opportunities for improvement and growth.

Estimated reading time: 1 minute, 36 seconds

Read More »

HCK2 Discovery Day

- January 13, 2017

As we enter the New Year, students and recent graduates alike are preparing to take their bold next steps into the professional world with resumes and portfolios in hand. A task that can be as intimidating as it is exhilarating, landing your first job requires great preparation. With this in mind, HCK2 Partners opened its doors by hosting the inaugural HCK2 Discovery Day.

Estimated reading time: 1 minute, 15 seconds

Read More »

Pages