Martin Eggert

Director of Interactive Services
With an early career as an in-house developer, Martin has refined his interactive skills. He wears many hats as Director of Interactive Services. Martin knows what he's talking about and strategically plans each interactive project.

Like a true LSU fan, Martin bleeds purple and gold. You know when game day has arrived in our office.

Martin Eggert Bio Picture
Water Cooler Hanging at the Water Cooler

Do you have any pets? 
Two dogs. Mini Australian Shepherds. Hammond and Oliver. Hammond's name is a joke. Hammond Eggert (sounds like ham and egg). Oliver because olive is green, and green eggs and ham. We had to get the joke names out of the way before we had kids. 

If you were trapped on an island and could only have three things, what would they be? 
Since you don't specify a desert island, I'll assume Hawaii counts. 1) My Wife, 2) My Kid, 3) are you really going to make me pick one dog? 

How old are your kids?
Audrey turned 4 in August. Our second one is scheduled for January 2015

Favorite drink?
Single malt scotch/water/coffee. Not mixed, of course. 

What’s your favorite color? 
I'm not a fan of absolutes. Let's just say lime green for now.

Public Broadcasts

Martin's Blog Posts

Google’s Mobilegeddon Apocalypse 2015: The Reckoning

- April 29, 2015

I wanted to take some time to talk about search results and SEO. Maybe a footnote about sensational headlines, but mostly about online content strategy as it applies to digital sales and marketing.

Estimated reading time: 3 minutes, 18 seconds

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We take responsive Web design...responsibly

- December 15, 2011

There are currently more than 100 million global smartphone users accessing the mobile web daily. This number is on track to pass traditional PC users by 2015. During the past five years, the emergence of mobile Internet users has become a critical factor in website development.

Estimated reading time: 4 minutes, 4 seconds

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Pushing Forward

- June 26, 2009

One of the tenets of our "Interactive" culture at HCK2 is staying current with the latest trends. Even if these trends have no immediate benefit to our clients, we do our best to make sure nothing slips past us.

Estimated reading time: 1 minute, 52 seconds

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Microformats Are Big News

- June 16, 2009

Just last week, Google announced that they are adding support for microformats to their crawler. Not only was this a great validation for proponents of Web standards, but it gives us a sneak peek into the future of search engines.  

Estimated reading time: 1 minute, 24 seconds

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Is User Experience the New Branding?

- June 11, 2009

I've used before as an example on how big companies can push social media, but when I recently heard their named mentioned regarding their focus on user experience, it got me thinking. Zappos branding is essentially its user experience.

Estimated reading time: 1 minute, 13 seconds

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Martin Eggert Bio Picture

Favorite Quote

"Any sufficiently advanced technology is indistinguishable from magic."
— Arthur C. Clark