Kenneth Kracmer

Managing Principal + PR Director
Kenneth has more than 20 years experience in agency and corporate communications leadership roles. Our ace in the hole for crisis communications and major corporate announcements, K2 is always good for that one thought that strengthens the final product. His leadership style leverages quick thinking and educated decision-making. Once a client of our agency and now sitting across the table from clients, K2 leads the agency's new business efforts and enjoys hearing about organizations' communications challenges.

If he's not in the office, you'll find him on one of the Metroplex's baseball fields with his three, up-and-coming All Stars.

Kenneth Kracmer Bio Picture
Water Cooler Hanging at the Water Cooler

Next personal learning objective?
Learning Spanish.

Weirdest thing you’ve ever eaten?
Here’s what I don’t eat: bread and cold meat. 

Biggest accomplishment? 
Three active kids and a great wife. 

#1 on your bucket list? 
Visit Czechoslovakia to trace the history of my heritage. 

Would you rather be stuck in the Twilight Zone or Bermuda Triangle? 
Twilight Zone, but only if Rod Sterling was writing the material.

Public Broadcasts

Kenneth's Blog Posts

Crisis Communications in Real Time – Can Blue Bell Avoid a Complete Meltdown?

- April 27, 2015

Clearly, not all crisis situations are created equal. Let’s take a look at the Blue Bell listeria contamination as an example that is somewhat unique in terms of the way the public and media have treated the matter, thus far.

Estimated reading time: 2 minutes, 50 seconds

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Mid-Year Marketing Planning Tips – Review, Refresh & Re-energize

- July 28, 2014

There’s no time like the present to make necessary adjustments for a successful 2014. Each year organizations dedicate considerable time and resources in the fourth quarter to develop a marketing plan for the coming year. Usually, this exercise coincides with the budgeting process.

Estimated reading time: 1 minute, 43 seconds

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Branding: Design 101

- March 31, 2014

In some ways, the field of marketing is not all that different from the fashion industry. Both industries thrive on the age-old expression "what's old is new again." Coca Cola and Miller have both made "vintage" labeling chic again. However, when it comes to branding strategies – ranging from the top consumer brands to the more targeted business-to-business companies – the "in" look is usually a mix of classic pieces and some edgier tactics.

Estimated reading time: 1 minute, 38 seconds

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Can a PR Stunt Change the World?

- January 27, 2014

Conservative lightening rod talk show host Glenn Beck stated in an interview yesterday that he "regrets helping tear the country apart." Perhaps more interesting than the interview itself was a subsequent article written for professional communicators that questioned motives for Mr. Beck's new approach. I don't follow Mr. Beck, but I thought the discussion as a whole was quite interesting.

Estimated reading time: 1 minute, 14 seconds

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Another Reason Why We Still Need the Media

- May 28, 2013

The ongoing debate about how the media is dying, evolving, this or that, seems to escalate at times but never really goes away.  However, I feel compelled to inject some positive mojo for consideration. 

Personally, the reality that 2013 is almost halfway over is sinking in following a series of unfortunate events that have made major headlines.

Estimated reading time: 1 minute, 42 seconds

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Kenneth Kracmer Bio Picture

Favorite Quote

"Whenever you see a successful business, someone once made a courageous decision."
— Peter Drucker