Masergy

MASERGY chose HCK2 to develop and implement a national public relations campaign to raise awareness and establish credibility for leadership in the converged wide-area network (WAN) services industry.

HCK2’s campaign focused on generating message awareness and media presence by highlighting competitive differentiation, industry thought leadership and executive business vision to generate and maintain marketplace buzz and ensure recognition as a trusted, viable source for converged network services.

The campaign for MASERGY generated widespread industry awareness and trade coverage in top-tier publications like Network World and CIO, contributing to more than 75 million impressions and almost $1.5 million in ad value equivalency—a return of 1,240 percent—during the company’s first year with HCK2.