Masergy

After a thorough messaging exercise defining four key differentiators for MASERGY, HCK2 designed a new visual language for the company that was translated onto new sales collateral and other printed materials.

In 2007, HCK2 created a suite of sales collateral that fit MASERGY's boutique image. For 2009, MASERGY needed to leave the die-cuts and odd-sized collateral behind to become more ubiquitous without becoming boring. HCK2  created a corporate visual language that underscored the quality and energy of the MASERGY differentiators.