Masergy

HCK2 created a corporate visual language that underscored the quality and energy of the MASERGY customer experience and applied that language to an upscale suite of collateral, Web presence and advertising.

After a collaborative messaging and design process involving all integrated marketing teams, HCK2 developed an overview brochure as the first “touch” in a comprehensive customer experience campaign, carefully choosing paper that delivered quality tactile impressions and applying a unique photography treatment throughout the five elements that comprised the MASERGY experience.

The visuals and messaging were then translated to a revamped corporate Web site, electronic banner advertising, media and industry analyst tours, customer case studies and updated collateral inserts. A print and electronic advertising campaign featuring photography and testimonials of high-profile MASERGY clients ran through 2008.