Masergy
Branding & Creative Case Study
Pocket Folder
After a thorough messaging exercise defining four key differentiators for MASERGY, HCK2 designed a new visual language for the company that was translated onto new sales collateral and other printed materials.
In 2007, HCK2 created a suite of sales collateral that fit MASERGY's boutique image. For 2009, MASERGY needed to leave the die-cuts and odd-sized collateral behind to become more ubiquitous without becoming boring. HCK2 created a corporate visual language that underscored the quality and energy of the MASERGY differentiators.
