Current Energy
Media Relations Case Study
Time Magazine
HCK2 has taken an integrated approach to Current Energy’s public relations, combining aggressive media outreach, creative story angles and grassroots marketing activities to create buzz about being “green.”
HCK2 secured an interview with Time magazine, which eventually led to in an in-person tour of Current Energy’s World’s First Energy Efficiency Store™, a photo shoot and an eventual full-page color placement for the company in the U.S. and several international editions of the magazine.
A dream client for PR, Current Energy is full of creative story angles to uncover and interesting company news to promote.Through a close partnership with Current Energy’s marketing team, HCK2 has successfully secured an impressive portfolio of print, broadcast and online media coverage in local and national outlets based on company news, seasonal pitch ideas, current events and thought leadership.
