Connectrac

In an effort to help drive traffic to the connectrac booth at 2008 trade shows, HCK2 launched “Go Ahead, Walk All Over Us,” a creative campaign whose slogan literally emphasized the subdued physical profile of the products.

Connectrac builds low-profile electrical connectivity solutions that can be “walked over” in a seamless integration with existing workspace aesthetics. HCK2’s creative team played off a literal interpretation of this benefit in a campaign that included new booth graphics, in-booth promotions, direct mail pieces and pre-show e-mail blasts. The result? Customers walked all over connectrac, and connectrac walked all over its competition.