Connectrac
Media Relations Case Study
Leveraging third-party credibility, HCK2 has helped generate additional visibility for connectrac through traditional media relations tactics of product placement, bylines and case studies.
Over the years, HCK2 has worked hand-in-hand with connectrac to help the company launch new products and enhancements to existing products through strategic media relations.
As a result of targeted award submissions, connectrac received the silver award in the 2005 NeoCon Best of Show and the “2006 TFM Best of Show” award—both prominent recognitions in the space. In addition, HCK2’s PR team has secured numerous media placements in relevant trade and business publications, including Architectural Products, Buildings, Building Design & Construction, Today’s Facility Manager and the Dallas Business Journal.

