Connectrac

Serving as connectrac’s one-stop shop for marketing communications needs, HCK2 has developed a variety of collateral pieces to help build equity in the brand, including pocket folders, sales kits and product information sheets that speak consistently in connectrac’s unique visual language.

To formally launch and expand connectrac’s corporate identity, HCK2 began with a comprehensive branding exercise to create an engaging look and feel adaptable to all marketing materials. From there, HCK2 developed the company Web site, designed print collateral and supported the company’s launch through various marketing outreach efforts.

Since its inception in 2004, connectrac has engaged HCK2 on marketing communications programs—such as an in-depth marketplace audit to survey and identify target audiences—designed to aide connectrac’s continued success by supplying accurate, reliable data for informed decisions.