City of Farmers Branch

The City of Farmers Branch is a thriving suburb of Dallas entering an exciting new phase of growth and economic development. With its central location in the Metroplex, the city offers an ideal home for residents and corporations seeking a park-like setting with fast access to city amenities.

In 2007, HCK2 was awarded the honor of revitalizing the city’s brand identity. A new city logo was designed to reflect the image of a “city in a park,” while a completely reworked, easily expandable Web site gave visitors vastly improved access to important news and features. Direct mail campaigns gave residents incentive to embrace the new logo and built buzz about the city’s revamped Web presence.

Case Studies