Centex
Recruitment Case Study
Supporting Collateral
During the housing crisis of early 2008, Centex set its sights on securing top new talent. The company increased campus recruitment activity and requested that HCK2 design a set of materials to support their efforts.
Playing off Centex's recently refreshed internal brand identity, HCK2 created the "Building a Better You" campaign, consisting of presentations, booth graphics and leave-behind collateral for display in major presentations at some of the largest colleges across the nation.
Incorporating Centex’s new core values in a format designed for the mindset of an increasingly media-savvy youth, the materials used impactful imagery and personal growth messages to communicate various employment and advancement opportunities within Centex.
