ANS

ANS determined that the visual impression of their headquarters was missing a certain je nais sais quoi. That's when they called HCK2 Partners. Our primary challenge? The building was already breathtakingly gorgeous.

ANS regularly played host to VIP guests in the medical field, presenting an overview of ANS's medical devices and their production and a trip through the manufacturing wing. The existing tour was almost 100% verbal. HCK2's job was to add much-needed visual interest by addressing specific areas of the headquarters.

The building was an impressive example of minimalism. Huge, open, gallery-like areas were set off by polished stone floors, frosted glass and beautiful swaths of dark wood panels. HCK2 had to carefully integrate signage and visuals in such a way that everything looked planned rather than retrofitted.

Among other visual touchpoints, HCK2 installed a massive etched-glass vision statement that followed the curve of the lobby walls and a backlit, brushed-metal logo in a niche near reception. For the boardroom, HCK2 photographed ANS products and creatively repurposed them in three pieces of organic-themed artwork. In the manufacturing wing, stations were labeled to correspond with a printed piece that took guests through the steps of device production.