Creative

Whether you're about to embark in a corporate rebranding, roll out a new product, ride the trade show circuit or enter the marketplace for the first time, HCK2’s team of creative thinkers can help you create a strategic plan for doing so. This blueprint will provide a comprehensive and customized plan of attack, designed to meet your organization’s needs. Successful marketing begins with a plan. And that strategic plan is what will help you stand apart from the rest.

In order for your message to be seen and heard, it has to be first learned. HCK2 serves as a team of ditch diggers by searching deep beneath the trends, industry news and key competitors to discover what really speaks to your audience. We are able to do this through many tailored tactics including focus groups, marketplace audits, trend research, SWOT analyses and more. Give us a shovel, and watch us whistle while we work.

You can’t get in a movie or purchase spirits without proper I.D. these days. Marketing is much the same – a brand has no success getting in the door, or in the minds of its audiences, without a relevant I.D. A strong identity is the most important creation for any brand. From eye-catching logos to thought-provoking taglines to polished stationary systems, HCK2 can help bolster the core essence of your company by establishing brand attention and recognition.

We love to design around here. Dreaming up different ways to position brands, highlight companies and develop innovative methods of marketing is what makes us tick at HCK2. But all that begins with you. We fill our collective “think tank” with ideas when our teams meet, learn your goals and hear your dreams. Together, we create your company’s vision, put your brand top of mind and let the pictures do the talking... they are worth a 1,000 words, you know.

Whether your sales force is about to hit the road or you simply need a cost-effective leave-behind piece, HCK2 can support all of your creative marketing needs. From toolkits to brochures, pocket folders to snazzy sales slicks, HCK2 can design informative, eye-catching pieces that optimize sales efforts and support your brand positioning. HCK2 also has established trusted relationships with leading, area printers to help manage the production of your materials.

What good are fancy Web sites and slick brochures if you aren’t clearly communicating to your audiences? Copywriting is fundamental to communicating your message – in your voice – to your stakeholders, influencers and customers. HCK2 discovers the best way to make your thoughts come alive through strategic, creative and thought-provoking content that resonates and creates a connection with your audiences.

Print and electronic direct mail can be one of the most flexible, highly-targeted advertising mediums. After we create a piece to grab the attention of your audiences, our proven tracking capabilities can measure your ROI to see real-time results. HCK2 helps you coordinate an effective direct-mail campaign, from concept through fulfillment, to maximize your exposure and generate leads.

Most of us sit in traffic, but do we really pay attention to the onslaught of advertising around us? The challenge of catching a customer’s attention in a sea of competition is a daily battle. Most ads have the potential to capture only three seconds of your time while driving to your destination or flipping through the pages of a magazine. For HCK2, three seconds is an eternity to make a difference. We have years of experience engaging audiences, creating awareness for our clients and spreading their message. Give us your time. You’ll see.

You have a great product and an award-winning ad, but without effective media planning and research, who will hear that tree make a sound when it falls in the forest? In an oversaturated market, HCK2 has the experience to help you make your product that mighty tree making all the noise and getting everyone’s attention. From outdoor to online, print to broadcast and all mediums in-between, our team will help you effectively plan, purchase and manage your placements to effectively reach your audiences.

Impulse buying is not a bad thing; at least we don’t think so. No matter where you are – on a trade show floor, at a retail outlet or a local fundraising event – HCK2 can create customized packaging and products, stand-alone kiosks and displays, or eye-catching signage to attract your audiences’ attention. Chi-ching!

Conferences and events are great places to reach out to a captive audience, but how do you stand apart from all the others? HCK2 understands the art of an innovative presence, booth design and beyond for pre-, during and post-event exposure. From outreach efforts, collateral and signage to interactive and experiential marketing, HCK2 will use your real estate to generate real results.

These days, any company can find templates online for newsletters, invitations and fliers, but do they really work? The axiom, “you get what you pay for,” does ring true for a reason. Some things are worth a small portion of your advertising budget. Unique communication pieces and special promotional items are creative ways to cut through the clutter and make your messages stand apart among your audiences.

Your employees are your number one audience – your ambassadors and first line of defense for your brand. HCK2 works to get their attention and garner support through the creation of employee messaging and signage, HR and compliance campaigns, and internal forms and program support. From creative design to content development to final production, HCK2 believes that if it’s important to them, it’s important to us.