Blog

A Night with the Dallas Roughnecks

- May 13, 2016

HCK2 recently participated in an agency-wide event to support the new Dallas professional ultimate disc team and HCK2 client, the Dallas Roughnecks. The atmosphere was electric as people of all ages filled the bleachers and surrounding hillside to watch the Roughnecks take on their rivals, the Austin Sol.

Estimated reading time: 0 minutes, 47 seconds

Read More »

Look Good, Pitch Good: Four tips to developing a toast-worthy, successful public relations plan

- May 03, 2016

Just like piecing together the perfect outfit for a night out, developing a successful public relations plan takes research, preparation and proper understanding of all the details; who is involved, what is the timing, why are we doing this? Before you put something together willy-nilly, follow these four tips to developing a successful strategic public relations plan:

Estimated reading time: 2 minutes, 6 seconds

Read More »

Demolishing the Wrong House – A Lesson in Crisis Communication

- April 15, 2016

This past winter, parts of North Texas suffered from a string of tornadoes. There were a multitude of homes damaged, or completely destroyed, due to this extreme weather. Several companies and community groups pitched in to help those who suffered extreme damage with rebuilding their lives.

Estimated reading time: 2 minutes, 58 seconds

Read More »

Four Tips to Improve Your Writing Skill Set

By: Rachel David
- March 28, 2016

Communication is a topic that people assume they know a great deal about, particularly because they interact with many individuals on a daily basis.

Estimated reading time: 3 minutes, 55 seconds

Read More »

The Bachelor Goes to McDonald’s: A Curious Case of Product Placement

- March 08, 2016

As a reality television junkie, I am constantly belying the naysayers of this esteemed genre about the extent to which reality television is, in fact, a portrayal of reality.

Estimated reading time: 2 minutes, 27 seconds

Read More »

How to turn a potential customer into a Valentine

- February 11, 2016

As we prepare to celebrate Valentine’s Day, love is in the air. Well…at least we seem to think.

Estimated reading time: 3 minutes, 37 seconds

Read More »

Tales from a Selfie Experiment

By: Emi FitzGerald
- December 22, 2015

Several months ago, an acquaintance gave me some social media advice. He has more than 500K Instagram followers and about 1.2 million YouTube subscribers, so he knows a thing or two about social media engagement!

Estimated reading time: 1 minute, 44 seconds

Read More »

Lessons from T.

By: Lindsey Lockhart
- December 10, 2015

It seems that in today’s chaotic world, the elderly are often overlooked or cast aside so everyone can go about with their insanely busy lives.

Estimated reading time: 2 minutes, 36 seconds

Read More »

Just a Bit of Hocus Pocus!

By: Katie Post
- October 30, 2015

“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin

Estimated reading time: 2 minutes, 48 seconds

Read More »

How INBOUND changed my life…kind of

By: Rachel McCormick
- September 18, 2015

Never did I imagine the shear greatness of what was called INBOUND. What I thought would be a neat marketing conference in Boston turned into a theatrical debut of digital start-ups and glorified gurus surrounded by an atmosphere best compared to a stylish dance club. Entering into the huge conference arena, I could only think to myself, “I am ready to learn about marketing,” while bobbing my head to Beyoncé on the loudspeaker.

Estimated reading time: 4 minutes, 25 seconds

Read More »

Pages