Blog

How to Turn Around the Summer Slump

- August 08, 2016

Summertime in Texas brings air conditioners working overtime, team members taking vacation time and often more relaxed time inside the office. As a result, projects can stall or continue to get back burnered. Consider the benefits though of using this slower time to your advantage.

Estimated reading time: 1 minute, 50 seconds

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The 2016 Olympics & the importance of media training

- August 04, 2016

This week, the world’s greatest athletes will descend on Rio de Janeiro to compete in the 2016 Summer Olympic Games. For 120 years, the Olympics have represented the pinnacle of athletic competition and national pride.

However, the weeks and months leading up to the games are often marred by negative media coverage. Virtually every Olympic Games has endured some sort of crisis leading up to the event – and this year is no different.

Estimated reading time: 5 minutes, 14 seconds

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Truly making Lemonade. Four things we can learn about handling bad press from Beyoncé’s Lemonade

- July 05, 2016

Summer is finally here, but we didn’t have to wait for the heat to rise to start sippin’ on Beyoncé’s lemonade. Back in April, the queen herself began releasing five to seven second promos of the ambiguous “Lemonade,” set to premier on April 23 exclusively on HBO. With no indication of what was to come on this holy day for members of the B-Hive, fans tuned in with anticipation and Twitter accounts at the ready as they prepared for the big event.

Estimated reading time: 2 minutes, 54 seconds

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Are Messaging Apps Right for Your Brand?

- July 01, 2016

Social media is constantly changing. With new platforms emerging while others fade away, it’s easy to feel overwhelmed in keeping up with the fast-paced industry. Combine the fact that older generations are joining these platforms every day while younger ones are changing how they use them and you have a world of potential confusion…and opportunity.

Estimated reading time: 1 minute, 25 seconds

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RECAP: PR News’ Digital PR & Marketing Conference

- July 01, 2016

I recently had the privilege of speaking at PR News’ Digital PR & Marketing Conference in Miami. The conference covered several topics including Snapchat, influencer marketing and video, and featured several speakers from across the country who shared their experiences and best practices.

Estimated reading time: 1 minute, 28 seconds

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Co-Branding & Crossovers: The Proliferation of NBC’s Chicago Franchise

- June 21, 2016

Many literary critics and theorists have postulated that there are only a handful of distinct ways to construct a narrative and I feel this theory has never been more than apparent than in NBC’s roster of programming. Although this practice of situational and or narrative facsimile has manifested itself in many ways on NBC from the seemingly ubiquitous Law & Order franchise to the new and disturbing trend of re-envisioning popular movies as live television performances (A Few Good Men Live! coming soon), I find the Chicago franchise to be the most overt and, frankly, masterful, of their narrative duplications.

Estimated reading time: 3 minutes, 55 seconds

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Company Culture That Makes You Do a Double Take

- June 07, 2016

Work can easily become a bore – forced activity from 9 a.m. - 5 p.m. that isn’t really enjoyed. Fortunately, I work for a company that breaks up the daily grind by creating a fun company culture. Here at HCK2, there are a variety of activities built into our day-to-day life that really makes working here enjoyable.

The HCK2 culture focuses on four pillars – growth, charity, integrity and balance – and these are all carefully integrated to create an environment that makes HCK2 the best:

Estimated reading time: 1 minute, 42 seconds

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HCK2 Client Sabre Airlines Solutions Wins Five Communicator Awards

By: Emi FitzGerald
- June 03, 2016

We are thrilled for our client, Sabre Airlines Solutions, for winning five Communicator Awards for their work on Ascend magazine.

Estimated reading time: 0 minutes, 42 seconds

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HCK2 Client Denton County Transportation Authority Takes Home a Gold Hermes Creative Award

By: Emi FitzGerald
- May 19, 2016

e are excited for our client, Denton County Transportation Authority (DCTA), for taking home a Gold Hermes Creative award for their State Fair campaign in the Advertising Campaign category.

Estimated reading time: 0 minutes, 38 seconds

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Git-Flow Implementation

- May 17, 2016

Attending a conference can open your eyes to new processes that will make your day-to-day workflow more enjoyable. Recently, our interactive team took time off to attend the Lone Star PHP Conference in Addison.

Estimated reading time: 2 minutes, 39 seconds

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