Blog
08.16
Does anyone know how to get to Manhattan?
That's just one of the crazy and hilarious sayings that came out of a recent trip that myself, Benji, Heather and Melissa took with our brand new
07.29
Tips for Choosing an Agency
Whether for a small one-off project or a long-term Agency of Record partnership, choosing the right agency can be a daunting task for companies. We know, we've been in your shoes before. Most of us at HCK2 have served time on the client side in terms of hiring, managing and working with agencies of all types.
07.16
Ad Age's First Ever Small Agency Conference
Yesterday was a great day for "independent" (formerly known as "small") agencies in "The Big Easy" as Ad Age hosted it's first ever Small Agency Conference. Agencies from all over the U.S. descended upon New Orleans for a jammed-packed 24 hours full of amazing sessions, speakers, food and friends.
07.01
A Good Partnership – Priceless
I recently read an article in Ad Age's Small Agency Diary that spoke many truths regarding the current agency-client new business process. It stated:
05.11
Don't Forget About the Importance of Account Management
I read a great article in Advertising Age this morning that spoke to the importance of account management, illustrated some great examples of stewards of our division and reminded me (and hopefully all of you) of just what, and why we do it!
There was also a great quote from one of the readers - Cindy from NYC -
04.06
Creativity is Blooming
The azaleas are blooming in Highland Park, and so is creativity in retail around Highland Park Village. This afternoon, while there for a quick caffeinated pick-me-up, I noticed another great example of mobile retail – The Cynthia Rowley Shop on Wheels.
