Blog

The Mary Kay Women’s Entrepreneurship Summit 2017

by Heather Capps
Feb
14
2017

Estimated reading time: 2 minutes, 5 seconds

There are few opportunities I cherish more than those involving the professional development of women entrepreneurs. When asked to speak at the Mary Kay Women’s Entrepreneurship Summit, I immediately thought of the women who influenced me and helped me achieve success in my career. I started as a young entrepreneur with the dream to one day own my own business. This dream was achieved with the help of those who supported, encouraged and pushed me to accomplish the goals I set for myself.

At the Mary Kay Summit I spoke on a panel about building your personal brand. Your personal brand is ultimately a reflection of who you are as a leader and is one of the most important tools an entrepreneur must develop when setting a vision for their business.

Here are my four tips for building your personal brand:

  1. Be authentic – As the leader of a company, you live and breathe your core values every day. It is important that your personal brand is authentic and true to who you are. The first person who needs to follow and embody your brand’s values is you.
  2. Be passionate – Discover what you’re passion is, find a way to make a career out of it and never let that passion go. You can achieve any dream, accomplish any goal and become the leader you want to be if passion is your driving force.
  3. Be intentional – Relationships are key. Your relationship with clients and customers should be unique so that you can offer customized solutions tailored to their specific needs. It is essential to be intentional about the brand you represent because at the end of the day, your brand is a sum of your customers’ experience with you.
  4. Be present – A leader worth following is one who leads by example. It is necessary for you as a leader to hire employees who embody your core values. You will not always be the one representing your company, therefore it is important to hire those who represent you and your brand well. 

I am thankful to have had the opportunity to be a part of the Mary Kay Entrepreneurship Summit and speak alongside my respected colleagues, Holly Mason and Jessica Nunez. For 53 years the Mary Kay organization has been empowering, mentoring and promoting women to accomplish their goals and I am honored to have been a part of an event that believes in the bright future of women entrepreneurs. 

Recent Posts

Leading With Your Strengths

- October 21, 2016

What if you knew exactly what your strengths are and was able to leverage them every day? What if your colleagues, family and friends knew how to use those strengths to enhance your relationship and achieve goals?

Estimated reading time: 2 minutes, 46 seconds

Read More »

Fishing for Eyes: The Lure of Visual Content in Marketing

- September 28, 2016

Read me!! NO, LOOK HERE. Wait…now read this. If there was something that stuck out to you in the text above, then you have already observed how visual cues can influence the interpretation of a message. Correct me if I’m wrong, but that little voice in your head read each fragment differently, right?

Estimated reading time: 2 minutes, 11 seconds

Read More »

The 2016 Social Media Strategies Summit

- September 02, 2016

Recently, I had the pleasure of attending the 2016 Social Media Strategies Summit in Dallas. While there, I met fellow social media marketers, learned from leading global brands’ social media managers and assisted HCK2’s Director of Social Media, Ingrid Kibler, in leading a workshop. The conference was a wonderful mix of small business Social Media Managers, Fortune 500 Chief Story Tellers and independent individuals wanting to broaden their social media knowledge. With such a diverse group, there was plenty to learn from every angle of the industry.

Estimated reading time: 2 minutes, 23 seconds

Read More »

Tips for Choosing the Right CMS for Your Business

By: Mark Duncan
- August 23, 2016

Choosing a CMS can be overwhelming. It seems like there are so many choices and factors that go into planning a website in the first place, let alone a Content Management System (should you decide you need one).

Estimated reading time: 4 minutes, 23 seconds

Read More »

Girl Scouts Taught Me S’more About Leadership, Business and Group Dynamics

- August 10, 2016

A good S’more can make you recall summer nights around the campfire, good times with friends and the soft singing of Taps as the sun goes down. Today is National S’mores Day and I am excited to make S’mores with my colleagues to help Girl Scouts of Northeast Texas announce the new S’mores cookie commemorating 100 years of Girl Scouts selling cookies.

Estimated reading time: 2 minutes, 4 seconds

Read More »

Pages