Inspiration, insights and musings from the team.

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06.26

Pushing Forward

One of the tenets of our "Interactive" culture at HCK2 is staying current with the latest trends. Even if these trends have no immediate benefit to our clients, we do our best to make sure nothing slips past us.

06.16

Microformats Are Big News

Just last week, Google announced that they are adding support for microformats to their crawler. Not only was this a great validation for proponents of Web standards, but it gives us a sneak peek into the future of search engines.  

06.11

Is User Experience the New Branding?

I've used Zappos.com before as an example on how big companies can push social media, but when I recently heard their named mentioned regarding their focus on user experience, it got me thinking. Zappos branding is essentially its user experience.

06.03

In Defense of Designers

I recently stumbled on a Web site openly promoting the concept of stealing Web designs. This site, which isn't going to be named, asks the question "Why originate when you can emulate?" and goes on to say "Don't hire an ordinary Web designer you can afford. Borrow the ideas of great Web designers you could never afford."

Jaw. On. Floor.

05.28

Fonts on the Web... Finally?

The topic of fonts and typography on the web still comes up a lot, so I wanted to address it from a technical perspective.

03.24

Getting to Know Your Browser

For many people, a Web browser is simply a gateway to the Internet. They've never given it a second thought, and never really thought about why they're using that particular one. If you're running Windows, chances are you're reading this in Internet Explorer. A Mac user will likely be using Safari. You update the browser when the operating system tells you to, and the setup just works.

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