Blog
01.14
The American Red Cross on Haiti – now that’s good PR
After the disaster in Haiti that has left hundreds of thousands of people homeless and thousands dead, the American Red Cross jumped in to do what they do best… disaster relief.
12.31
PR Gone Wild
I recently read this blog about Reverb Communications, a sales, marketing and Public Relations agency, who is under allegations that its interns have been astroturfing the iTunes Application Store
12.15
DBJ: “We’re number three! We’re number three!”
Every year, the Dallas Business Journal puts out its coveted “Annual Book of Lists,” which determines the largest companies in its space based on local fee income of the preceding year.
12.10
Why long-lead times aren't such a good idea
Quick word association quiz: Tiger!
Now that your imagination has gone to his head-shaped five iron and that shall we say, unseemly, flapjack waitress, here's the story according to CNBC (and about one million other publications and blogs out there).
11.23
Coming to a theater near you: PR
Evidently, no one is shielded from this economy. It seems the bigwigs in Tinseltown are rubbing pennies together deciding how to market their latest batch of hits and misses.
11.17
Back to the drawing board: Building media relationships
I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.
I’ve blogged about this once before, but it’s time to get back to the basics once again and discuss how to build successful relationships with key media.
11.12
I Heart Me
Call it the princess mentality, the “Trophy Generation” or Generation Y… America is entitled enough with its individualistic attitude and the "look at me" mentality, but three recent marketing campaigns are encou
10.29
Is this the next stage of newspaper's destruction?
MediaBistro.com broke a story that the regaled Wall Street Journal just closed the doors to its entire Boston bureau, leaving nine more reporters to fetch stories on the unemployment line.
10.11
Free Stuff in Frugal Times—A Look at Pandora
At the office, I frequently listen to Pandora, an online radio station. I’m sure many of you have heard or listen to Pandora. Pandora is not your typical radio station. It’s so much more.
09.21
A Flack Joins an Unholy TV Alliance
Every industry has its “Holy Grails” and conversely, its “Snowballs’ chance in hell” situations. The latter can be a more interesting coup for public relations professionals.
For example:
- Featuring George W. Bush on MSNBC for the “Wisest Presidents” series
