Blog
11.17
Back to the drawing board: Building media relationships
I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.
I’ve blogged about this once before, but it’s time to get back to the basics once again and discuss how to build successful relationships with key media.
11.16
When is 15 minutes too long?
Hollywood is an animal. When you're hot, you can be king of the jungle. And when you're not, you're fodder for the circle of life.
Then, in the case of Jon Gosselin, that animal must have worms because this tool can't stay out of the news.
11.13
Outgoing DMN Web editor, "Traditional news needs to catch up."
Editor & Publisher is a publication that touts itself as "America's oldest journal covering the newspaper industry."
11.06
Remembering Fort Hood
On behalf of the entire team here at HCK2, our thoughts and prayers go out to the families and friends who lost loved ones during the Fort Hood massacre.
10.20
FAA looking to poke a hole in "Balloon Boy"
Up, up in the air...
Was it a bird? A plane? Nah, just one of the biggest hoaxes in our generation, according to Time magazine.
09.21
A Flack Joins an Unholy TV Alliance
Every industry has its “Holy Grails” and conversely, its “Snowballs’ chance in hell” situations. The latter can be a more interesting coup for public relations professionals.
For example:
- Featuring George W. Bush on MSNBC for the “Wisest Presidents” series
07.02
Michael Jackson: The body’s not cold but the pitches are red hot
Spoiler Alert for those not in the know… or under a rock, Michael Jackson died.
06.24
Walter Cronkite: And that’s the way it should be…
Without a doubt, there will be memorials into perpetuity when this brilliant reporter and sage of the airwaves is fi
05.08
The Media Gets Wiki-Punked
With the advent of this Internet thingy, more and more people are relying less and less on common sense and due diligence. They don’t research anymore.
Rather, at the last minute, they log on and frantically search for a Cliff’s Notes version of whatever it is that has them trolling Google pages 30 – 35 at 3 a.m.
03.30
Stop the Bleeding
There is a mantra in newsrooms across the country that often goes unsaid, but typically is unavoidable, “If it bleeds, it leads.”
There is a reason why those same nestling hubs of action are full of police scanners and not Disney movies – good news does not attract ratings.
