Blog
07.16
Here's your chance to get your kids into Broadway
My son is a veritable webhead.
I love his obsession with comic books and super heroes. Mind you, he's six. Make him 26 with the same obsession and he will be living in the garage.
Obviously, it's great marketing linking up any store-bought item with super heroes.
07.15
Is your company turning business away?
Nowadays, everything is online. We are so reliant on the Web and even e-mail that if our company's Internet connection or server goes down, we freak. It's like the fire alarm just went off and we have to stop working.
07.12
How the mighty have fallen
Recently, we posted a story about several North Texas companies calling it quits, or coming very close to putting plywood on their doors and walking away.
07.01
For Miss America 2011, I got my Huckleberry
In the world of PR, human-interest stories are great for filler or sweeps.
Often, they don't get the love the deserve because that kind of interest doesn't involve a crack head stealing a TV and jumping from a window, or a car crash during rush hour because someone in an AMC Pacer swerved to avoid a runaway cow in the middle of the freeway. (Yes, only in Texas.)
06.22
Why does North Texas business hear 'Taps'?
Because major brands in our fare burgh are dying, dying, dead by 2011.
11.20
What will Oprah 'OWN' next?
Ms.Obama has announced her goodbye - the cancellation of her talk show on the ABC Network and has decided to move to her own cable network in 2011, appropriately called OWN
10.30
Bewitched, bothered and bewildered
It's Halloween, everyone.
And I am so dreading the ride home because of the corns and hammertoes I will ... I mean, the parents of our fine establishment will be subjected to receiving tomorrow night.
10.22
Balloon Boy creates a trend, just in time for the holidays
It seems Falcon Heene's Flight of Icarus, Around the World in 80 minutes PR stunt hasn't left headlines yet.
03.30
Taking Advantage of My Misfortune aka Marketing the Recession
I have a grand idea! Let’s market the recession. Just like Obama-mania was a marketing ploy, the recession is the next “big idea” in marketing circles. Wow. So original.
02.25
Who cares what we have to say anyway?
Recently, a survey was released based on 50 program directors among the world’s top conference organizations.
