Blog
06.03
Internships: The New Interview?
NEWS FLASH: The economy blows.
And besides the current 8.6 percent in this country who are feeling it the most, quite possibly no other audience has more to hurdle than the broad jumpers currently graduating college.
05.27
Warren Buffett and his nail for the newspapers’ coffin
Warren Buffett – one of the world’s most beloved philanthropists, one of the richest dudes on the planet and a guy who knows a thing or two about newspapers.
05.21
Newspapers only wish they could print cash too
So, eh, breaking news? Newspapers are closing their printing presses everywhere.
It’s not they are running out of ink or stories, just money. And publishers have been hurling their heads into their desks trying to figure a way out of this Internet mess.
03.30
Taking Advantage of My Misfortune aka Marketing the Recession
I have a grand idea! Let’s market the recession. Just like Obama-mania was a marketing ploy, the recession is the next “big idea” in marketing circles. Wow. So original.
03.30
Stop the Bleeding
There is a mantra in newsrooms across the country that often goes unsaid, but typically is unavoidable, “If it bleeds, it leads.”
There is a reason why those same nestling hubs of action are full of police scanners and not Disney movies – good news does not attract ratings.
03.11
PR: The Power of the Pen or the Rolodex?
A fun respite of mine while researching the news is the “Bad Pitch Blog,” which recently brought up the age-old question in this business, “Is it what you know or who you know?”
01.29
Restoring Credibility Through CEO Visibility
NetZero and Sprint, among others, have recently issued television ads with endorsements spoken by none other than their own internal celebrities – their CEOs. Why are these middle-aged men touting the company's attributes instead of good-looking celebrities?
