Blog
11.20
What will Oprah 'OWN' next?
Ms.Obama has announced her goodbye - the cancellation of her talk show on the ABC Network and has decided to move to her own cable network in 2011, appropriately called OWN
11.12
I Heart Me
Call it the princess mentality, the “Trophy Generation” or Generation Y… America is entitled enough with its individualistic attitude and the "look at me" mentality, but three recent marketing campaigns are encou
10.11
Free Stuff in Frugal Times—A Look at Pandora
At the office, I frequently listen to Pandora, an online radio station. I’m sure many of you have heard or listen to Pandora. Pandora is not your typical radio station. It’s so much more.
09.11
Cleaning out the Cobwebs
I had an elementary school teacher who at the beginning of each school year said in her crisp, clear British accent, “It’s time to clean all the cobwebs out of your mind,” meaning, summer has made your mind mush and now it’s time get with it and learn. I always think about this phrase when I feel like I’ve forgotten everything I’ve learned over the 12 +
06.12
Relationships in the Real World: The 52-Connection Challenge
Erin Groover and I recently attended a networking event hosted by The University of Texas at Austin’s College of Communication. The event was to connect fellow UT alumni to their industry peers in Dallas.
04.01
Tweeting Trash Gives Mark Cuban Good PR
Mark Cuban received a $25,000 fine on Sunday from the NBA after tweeting trash on his Twitter page. Cuban complained that the referees didn't call a technical foul on Nuggets guard J.R. Smith for taunting Antoine Wright after a missed shot during the Mavericks 103-101 loss to Denver on Sunday.
03.30
Taking Advantage of My Misfortune aka Marketing the Recession
I have a grand idea! Let’s market the recession. Just like Obama-mania was a marketing ploy, the recession is the next “big idea” in marketing circles. Wow. So original.
01.29
Restoring Credibility Through CEO Visibility
NetZero and Sprint, among others, have recently issued television ads with endorsements spoken by none other than their own internal celebrities – their CEOs. Why are these middle-aged men touting the company's attributes instead of good-looking celebrities?
