Inspiration, insights and musings from the team.

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11.17

Back to the drawing board: Building media relationships

I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.

I’ve blogged about this once before, but it’s time to get back to the basics once again and discuss how to build successful relationships with key media.

07.17

Boohoo: Mommy bloggers are tired…but wait…I kind of see their point

I love PRWeek. In my weekly quest to gain a greater knowledge of the industry and all its players, I came across this article.
 

06.04

PR Nightmare Lands KFC on Oprah…Twice!

When I sat to write this post, little did I know I would end up writing about Oprah again this week.

05.28

Landing Talk Show Placements: Achieving a Client’s Dream

People aren’t dumb – they know what placements on shows like Oprah can do for their brand.

03.04

Marie Claire – Promoting itself PR style

With a plethora of publications having to turn off their printing presses due to our pitiful economy (Domino, New York Sun and The Christian Science Monitor anyone?), I have been keeping a close eye on tactics used by pubs lucky enough to still be in print to attract both advertisers and readers.

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