Inspiration, insights and musings from the team.

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05.07

5 Design Secrets For A Better Web Experience

There are many web design how-tos and showcases around the web these days covering everything from coding to design. Of the design ones out there, not too many focus on how to make a design stand out from the crowd in subtle and tasteful ways. Here’s a short list of a few of the design secrets I carry in my arsenal.

04.24

Geocities - We’ll Miss You

Way back when, at a time when font tags ruled the land, there was a free site host called Geocities. Geocities was my, and many others’ first web host back in the 90s before Yahoo! purchased it. It was free, it was personal, and it was great.

03.26

Social Media Changing the Landscape

As more projects come through the doors from clients who need to reach out farther than traditional advertising and media has allowed, we find ourself integrating social media more and more. In these times where information sharing is an everyday part of life, we find ourselves helping clients connect and share information on a social media level.

03.06

Choose Your Strategy Carefully

Have you been to the new Skittles “Web site”? Among the many Web sites I’ve seen over time, this is probably one of the worst, and sadly, from a company with quite a healthy advertising and interactive budget who can afford to do it right, but didn’t.

02.28

Is a mobile site right for my company?

As more and more mobile phones in the U.S. and around the world shift from mobile telephones to smartphones, the need to invest in taking your site mobile has never been greater.

12.09

Did Pepsi Commit Suicide?

Pepsi Max’s new lonely calorie campaign has been raising some controversy over the subject matter being used to sell the new Pepsi Max. Pepsi’s new campaign revolves around “One Very Very Very Lonely Calorie” and depicts a lone, blue calorie in various suicide acts within various suicide attempts.

12.01

How to Give Good Feedback

Whether you’re a creative collaborating on a project or a client giving feedback, giving good feedback and critiquing well are important to the development of a project. Good feedback and critiquing starts with internal conversation. Ask yourself questions like, “What do I like about this?”, “What do I dislike?”, “Why do I like/dislike this?”.

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