Texas Rangers 2.0

by Molly Rudy

Here's a memoir from Leigha Burns, our newest creative account executive. (Her bio forthcoming on soon.)

So I took a half-day last Friday and attended my personal most anticipated day of the year – Texas Rangers Opening Day.

I had to barter a bit, as it was my second week on the job, but promised to return to work with an autographed baseball, souvenirs for the crew and a blog post.

Here I sit in my attempt to accomplish at least one of the three. (Editor's Note: #losing)

Gone are the days of the little-bankrupt-team-that-could.

Previous seasons saw the marketing and interactive experience end as soon as fans walked out the doors of the stadium. Sure they’ve got a website, and there’s always been merchandise, but I’ve already witnessed the kick-off for a whole new fan experience for 2011.

How about in-game fan tweets featured on the brand new LED video screens, Facebook postings, viral videos about the new bottom-filling beer machines, and message boards where front office staff regularly interact with the fans. We even received a surprise visit to our tailgate from game announcer and VP of fan experience, Chuck Morgan, who was roaming around in a golf cart hours before Saturday’s game.

I’m thrilled that my two favorite things - the Rangers and marketing communications – joined forces with great success. And there's more on the way. 

Chats with front office staff offer clues: Promotions just for Facebook and Twitter followers to get fans into seats for those long hot August summer games, new in-game features and a special promotion for every game (Monday was replica championship ring night).

I couldn’t be more excited to experience yet another great year of Ranger baseball – in person or via Facebook.

Recent Posts

Just a Bit of Hocus Pocus!

- October 30, 2015

“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin

Estimated reading time: 2 minutes, 48 seconds

Read More »

How INBOUND changed my life…kind of

- September 18, 2015

Never did I imagine the shear greatness of what was called INBOUND. What I thought would be a neat marketing conference in Boston turned into a theatrical debut of digital start-ups and glorified gurus surrounded by an atmosphere best compared to a stylish dance club. Entering into the huge conference arena, I could only think to myself, “I am ready to learn about marketing,” while bobbing my head to Beyoncé on the loudspeaker.

Estimated reading time: 4 minutes, 25 seconds

Read More »

How Lumina Learning Changed the Way I Work

- June 16, 2015

Earlier this year, HCK2 team members participated in a personality exercise that dissected our individual characteristics and tendencies in various situations. Skeptics beware! This personality test changed how I think about myself and my coworkers.

Estimated reading time: 1 minute, 12 seconds

Read More »

We’re Celebrating Our 1 Year Anniversary at Vitruvian Park

- June 01, 2015

One year ago, our agency was busting at the seams. With the continuous growth in our business, we were hiring several new team members and running out of workspace for employees and conference rooms for client and internal meetings. After 15 years in the same building, it was clear we had outgrown our office. So we did what any smart company would do in this circumstance--we went shopping.

Estimated reading time: 1 minute, 10 seconds

Read More »

Four Mistakes Every Social Media Manager Should Avoid

- May 21, 2015

Social media can be a great tool for companies to engage with consumers and further develop brand loyalty. However, it can also be incredibly dangerous if used recklessly. Check out these four mistakes every social media manager and brand should avoid:

Estimated reading time: 3 minutes, 10 seconds

Read More »