Texas Rangers 2.0
by Molly Rudy
Here's a memoir from Leigha Burns, our newest creative account executive. (Her bio forthcoming on HCK2.com soon.)
So I took a half-day last Friday and attended my personal most anticipated day of the year – Texas Rangers Opening Day.
I had to barter a bit, as it was my second week on the job, but promised to return to work with an autographed baseball, souvenirs for the crew and a blog post.
Here I sit in my attempt to accomplish at least one of the three. (Editor's Note: #losing)
Gone are the days of the little-bankrupt-team-that-could.
Previous seasons saw the marketing and interactive experience end as soon as fans walked out the doors of the stadium. Sure they’ve got a website, and there’s always been merchandise, but I’ve already witnessed the kick-off for a whole new fan experience for 2011.
How about in-game fan tweets featured on the brand new LED video screens, Facebook postings, viral videos about the new bottom-filling beer machines, and message boards where front office staff regularly interact with the fans. We even received a surprise visit to our tailgate from game announcer and VP of fan experience, Chuck Morgan, who was roaming around in a golf cart hours before Saturday’s game.
I’m thrilled that my two favorite things - the Rangers and marketing communications – joined forces with great success. And there's more on the way.
Chats with front office staff offer clues: Promotions just for Facebook and Twitter followers to get fans into seats for those long hot August summer games, new in-game features and a special promotion for every game (Monday was replica championship ring night).
I couldn’t be more excited to experience yet another great year of Ranger baseball – in person or via Facebook.
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Since most folks are now using their mobile device to access the Internet, companies need to place considerable prominence on how their website looks and functions for on-the-go users. You would think that this is a no-brainer, but how many times have you accessed a website via a mobile device and noticed the formatting looks like a jigsaw puzzle? When it happens, the site is quickly abandoned, and there’s a strong chance it might not be visited again—not even from a desktop.
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