Blog

Texas Rangers 2.0

by Molly Rudy
Apr
07
2011

Here's a memoir from Leigha Burns, our newest creative account executive. (Her bio forthcoming on HCK2.com soon.)

So I took a half-day last Friday and attended my personal most anticipated day of the year – Texas Rangers Opening Day.

I had to barter a bit, as it was my second week on the job, but promised to return to work with an autographed baseball, souvenirs for the crew and a blog post.

Here I sit in my attempt to accomplish at least one of the three. (Editor's Note: #losing)

Gone are the days of the little-bankrupt-team-that-could.

Previous seasons saw the marketing and interactive experience end as soon as fans walked out the doors of the stadium. Sure they’ve got a website, and there’s always been merchandise, but I’ve already witnessed the kick-off for a whole new fan experience for 2011.

How about in-game fan tweets featured on the brand new LED video screens, Facebook postings, viral videos about the new bottom-filling beer machines, and message boards where front office staff regularly interact with the fans. We even received a surprise visit to our tailgate from game announcer and VP of fan experience, Chuck Morgan, who was roaming around in a golf cart hours before Saturday’s game.

I’m thrilled that my two favorite things - the Rangers and marketing communications – joined forces with great success. And there's more on the way. 

Chats with front office staff offer clues: Promotions just for Facebook and Twitter followers to get fans into seats for those long hot August summer games, new in-game features and a special promotion for every game (Monday was replica championship ring night).

I couldn’t be more excited to experience yet another great year of Ranger baseball – in person or via Facebook.

Recent Posts

Demolishing the Wrong House – A Lesson in Crisis Communication

- April 15, 2016

This past winter, parts of North Texas suffered from a string of tornadoes. There were a multitude of homes damaged, or completely destroyed, due to this extreme weather. Several companies and community groups pitched in to help those who suffered extreme damage with rebuilding their lives.

Estimated reading time: 2 minutes, 58 seconds

Read More »

Four Tips to Improve Your Writing Skill Set

- March 28, 2016

Communication is a topic that people assume they know a great deal about, particularly because they interact with many individuals on a daily basis.

Estimated reading time: 3 minutes, 55 seconds

Read More »

The Bachelor Goes to McDonald’s: A Curious Case of Product Placement

By: Steffanie Golliher
- March 08, 2016

As a reality television junkie, I am constantly belying the naysayers of this esteemed genre about the extent to which reality television is, in fact, a portrayal of reality.

Estimated reading time: 2 minutes, 27 seconds

Read More »

How to turn a potential customer into a Valentine

- February 11, 2016

As we prepare to celebrate Valentine’s Day, love is in the air. Well…at least we seem to think.

Estimated reading time: 3 minutes, 37 seconds

Read More »

Tales from a Selfie Experiment

- December 22, 2015

Several months ago, an acquaintance gave me some social media advice. He has more than 500K Instagram followers and about 1.2 million YouTube subscribers, so he knows a thing or two about social media engagement!

Estimated reading time: 1 minute, 44 seconds

Read More »

Pages