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12.10
Why long-lead times aren't such a good idea
Quick word association quiz: Tiger!
Now that your imagination has gone to his head-shaped five iron and that shall we say, unseemly, flapjack waitress, here's the story according to CNBC (and about one million other publications and blogs out there).
Golf Digest is a magazine unlike any other in that it formats its pages, advertisements, stories and advertisements about three to four months in advance. In an act of sardonic serendipity, we have the December cover story (which the publishers probably planned in August) entitled, "10 Tips Obama Can Take From Tiger."
“We went to press two weeks before the accident,” said Golf Digest spokesman Bret Hopman.
Whoops!
In other news, the White House has just cancelled its subscription and Mr. President's tee times for the next few months.
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