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11.04

My AP stylebook can kick your AP stylebook's behind

At our lovely agency, we adore meeting new followers and finding new stalwarts to follow with our new-fangled Twitter account.

One such newly cinched is @FakeApStylebook, which contains some of the most hilarious cracks on the English language, much to the chagrin of @APStylebook.

Recently, Wired magazine's Callie Kimball wrote a fun diddy on this fast growing and hugely popular Twitter feed (chiefly among journalists and PR flacks).

The feed, which launched only two weeks ago, has already surpassed the purveyors of grammatical style in followers. Additionally, according to Kimball, @FakeApStylebook "gives credence to the long-held theory that Twitterers are more interested in a good laugh than in an honest fight with an unarmed semi-colon"

And instead of trolling through its tweets of gold, I will use Zac Crain's recent post on FrontBurner, of which the flacks here agree wholeheartedly. Enjoy:

  1. Avoid describing Neil Diamond as "mesmerizingly sexy" or "greatest entertainer on face of the planet" as it is redundant.
  2. If the second paragraph of your story begins with "He/she isn't the only one," don't come back to work on Monday.
  3. When composing a story about strange murders, always refuse to believe the kids until it's too late.
  4. If your story reveals the perpetrator of a crime, it is polite to put a spoiler warning at the top.
  5. Avoid the archaic term "lunatic." Specify whether the subject suffers from Hulkamania or Macho Madness.
  6. It helps spice things up to insery parantheticals such as "cute" and "won't last" into wedding announcements.

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