Blog
08.28
Diary of an Intern—World of Socialnomics
As integrated marketing communications professionals (ie. PR, advertising, interactive and marketing), we all love social media almost as much as we loathe it. On one hand, social media has changed the way we communicate. The message is not a one-way streak as previously thought. The dialogue is constant between a company, its products and the community. How refreshing to easily figure out what is working and what is not.
On the other hand, it is impossible to control and difficult to identify the ROI of social media. Plus, when the power of social media falls into the wrong hands, it can devastate a brand. And, unless you have been living under a rock for the last decade, social media is killing traditional advertising! Traditional advertising, such as television and print ads, are disappearing as quickly as Vanilla Ice.
What is a communicator to do?!
For starters, get a Facebook page or buy Social Media Marketing for Dummies. Then, make sure it doesn’t ruin your brand.
Domino’s utilized YouTube to respond to a disgusting video posted by former employees.
For Domino’s, it worked.
Motrin launched a social media campaign for International Baby Wearing Week by producing a YouTube video. Moms were upset with babies being used as a fashion statement and the backlash was tremendous.
For Motrin, not so good.
The truth is, however, that social media continues to grow. Thanks to a video posted on YouTube, Social Media Revolution, we are let in on the not-so-secret details of the social media mayhem.
Famous last words: If you can’t beat ‘em, join ‘em.
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